In this episode, we will talk about what companies should do to streamline their content marketing efforts, the main ingredients of a successful content marketing strategy, content mistakes we should avoid, and many exciting things.
My guest for today - Carlijn Postma
She is the founder of The Post, a content marketing agency with experts in strategy, creation, and optimization. Also, she is the author of "Content Marketing in 60 minutes"/"Beginner's Guide to Twitter for Business" and her last book "Binge Marketing, the best scenario to build your brand".
Let's meet Carlijn and discover some content marketing secrets.
Listen to this podcast on:
Create a successful content marketing strategy
On this episode you'll learn:
- What should companies do to streamline their content marketing efforts
- The most common mistakes companies make regarding their content marketing strategy
- Ingredients of a successful content marketing strategy
- The difference between a good content marketer and a perfect one
What to listen for:
- [0:00] Introduction
- [1:24] How did you start your career
- [3:06] What should companies do to streamline their content marketing efforts?
- [5:07] What are the most common mistakes companies make regarding their content marketing strategy?
- [8:06] What are the main ingredients of a successful content marketing strategy in the B2B environment?
- [11:27] What's the difference between a good content marketer and a perfect one?
- [14:40] Should we repurpose content? Is this a good idea?
- [15:44] What social media platforms do you recommend for B2B and B2C?
- [20:57] What is the number one trend that marketers should not miss in 2021?
- [22:44] If you could teach me 3 things about content marketing, what would you teach me?
Links to references:
Carlijn on social media:
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