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[Insider Insights Podcast] The Power of Search Engine Optimization for your Brand

Insider Insights Podcast

Contents:

[Insider Insights Podcast] The Power of Search Engine Optimization for your Brand

In this episode we talk about search engine optimization.

SEO is constantly evolving, and staying on top of the latest updates can be a challenge.

Today we are going to find some secrets about SEO from - Andy Crestodina.
Andy is a co-founder and the Strategic Director of Orbit Media, an award-winning digital agency in Chicago.

Over the past 20 years, he has provided digital strategy to more than a thousand businesses. He is a top-rated speaker at national conferences, a writer for the biggest blogs, and the host of a tiny podcast.

Let's meet Andy and learn more about SEO.


Listen to this podcast on:

How companies can increase their brand presence with SEO

On this episode you'll learn:

  • How can companies large and small increase their SEO results using a content marketing strategy.
  • How to rank number one in Google in 2021.
  • Mistakes brands make regarding their SEO strategy.
  • Why are images so important for SEO.


What to listen for:

  • [0:00] Introduction
  • [1:52] How did you start your career
  • [3:40] Who is Andy Crestodina in a few words
  • [4:16] How can a small business increase their SEO results using a content marketing strategy.
  • [6:04] How can a large business increase their SEO results using a content marketing strategy.
  • [7:40] Should we accept guest posts?
  • [11:42] How to rank number 1 in Google in 2021.
  • [13:52] Mistakes brands make regarding their SEO strategy.
  • [16:40] Use images to improve the authority of your site
  • [20:05] Alt text
  • [24:13] If you could teach me 3 things about content marketing, what would you teach me?
  • [28:13] Future plans.

Links to references:

Orbit Media Studios

Andy on social media:

Related articles:

  1. [Insider Insights Podcast] Ingredients of a Successful Content Marketing Strategy
  2. [Insider Insights Podcast] How to Become a Great Community Manager in 2021
  3. [Insider Insights Podcast] Instagram for Small Businesses
Maria Ganta

Maria Ganta

Online Marketing Expert @ Socialinsider

I'm a longtime fan of everything social; I love digging into data and showing brands how to use data to boost social media engagement. I can talk for hours about social media.

[Insider Insights Podcast] The Power of Search Engine Optimization for your Brand