United States Travel Benchmarks

Discover social media benchmark reports for brands in United States Travel

T

Travel

10 Brands

0.15%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
2.04Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on enhancing engagement strategies within the Hospitality & Hotels industry, where the engagement rate is relatively high, indicating effective content resonance.

Analyze successful campaigns in FMCG — Beverages to identify creative approaches that could be adapted for Travel brands, leveraging the strong engagement performance.

Consider increasing investment in retail and education sectors to explore untapped audience engagement opportunities, while studying their content strategies for potential application in the Travel industry.

Key Recommendations

Average Engagement Rate by Platform

Leverage TikTok's high engagement rate (85.35%) by creating short, trend-driven travel videos to reach a younger audience in the US market.

Focus on Instagram's video content to connect with travel enthusiasts, utilizing visually appealing images and videos that showcase destination highlights.

Optimize content for YouTube and Facebook with engaging video and photo formats, respectively, to improve visibility among broader audiences interested in travel experiences.

Key Recommendations

Top Content Types Across-Channels

Leverage TikTok's high engagement rate (85.35%) by focusing on short-form video campaigns to attract the US travel audience.

Enhance presence on Instagram and YouTube with creative video content to capitalize on their significant engagement levels.

Consider refining content strategies on Facebook and Twitter, as their engagement rates are considerably lower, by experimenting with more engaging visual and textual content.

Top Content Type
Avg. Engagement Rate
TikTok
Video
0.87
Instagram
Video
0.28
YouTube
Video
0.22
Facebook
Photo
0.02
Twitter
Text
0.01

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