United States Travel Benchmarks
Discover social media benchmark reports for brands in United States Travel
Travel
10 Brands
Top Brands in Travel
Explore top-performing brands from Travel Across industries
Key Recommendations
Industry Performance Insights
Focus on enhancing engagement strategies within the Hospitality & Hotels industry, where the engagement rate is relatively high, indicating effective content resonance.
Analyze successful campaigns in FMCG — Beverages to identify creative approaches that could be adapted for Travel brands, leveraging the strong engagement performance.
Consider increasing investment in retail and education sectors to explore untapped audience engagement opportunities, while studying their content strategies for potential application in the Travel industry.
Key Recommendations
Average Engagement Rate by Platform
Leverage TikTok's high engagement rate (85.35%) by creating short, trend-driven travel videos to reach a younger audience in the US market.
Focus on Instagram's video content to connect with travel enthusiasts, utilizing visually appealing images and videos that showcase destination highlights.
Optimize content for YouTube and Facebook with engaging video and photo formats, respectively, to improve visibility among broader audiences interested in travel experiences.
Key Recommendations
Top Content Types Across-Channels
Leverage TikTok's high engagement rate (85.35%) by focusing on short-form video campaigns to attract the US travel audience.
Enhance presence on Instagram and YouTube with creative video content to capitalize on their significant engagement levels.
Consider refining content strategies on Facebook and Twitter, as their engagement rates are considerably lower, by experimenting with more engaging visual and textual content.
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