United States Sports Benchmarks
Discover social media benchmark reports for brands in United States Sports
Sports
6 Brands
Top Brands in Sports
Explore top-performing brands from Sports Across industries
Key Recommendations
Industry Performance Insights
Focus on increasing engagement by leveraging content strategies used by top-performing industries like FMCG — Beverages and Fashion & Apparel, which have higher engagement rates.
Analyze the content and campaign tactics of brands in the sports industry (average ER 0.365) to identify opportunities for boosting engagement, especially by adopting creative formats successful in other sectors.
Explore cross-industry collaborations or themed campaigns that coincide with trending events or seasons in the US sports market to enhance relevance and audience interaction.
Key Recommendations
Average Engagement Rate by Platform
Prioritize TikTok for sports marketing campaigns, as it demonstrates the highest engagement rate (1.15), especially with video content that resonates well within the U.S. sports audience.
Leverage Instagram's strong performance (0.67 ER) with engaging video formats to connect with sports fans and promote interactive campaigns.
Consider refining content strategies on YouTube, Facebook, and Twitter to increase engagement, focusing on video and visual content tailored to each platform's audience preferences.
Key Recommendations
Top Content Types Across-Channels
Leverage TikTok’s high engagement rate in the Sports industry by creating short-form, trending video content tailored to current sports events or athletes.
Focus on Instagram to capitalize on its solid engagement with video content, using stories and reels to promote live games, behind-the-scenes footage, or athlete collaborations.
Consider experimenting with YouTube for longer-form video content such as game highlights, athlete interviews, or analysis to deepen audience engagement in the Sports market.
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