United States Retail Benchmarks
Discover social media benchmark reports for brands in United States Retail
Retail
6 Brands
Top Brands in Retail
Explore top-performing brands from Retail Across industries
Key Recommendations
Industry Performance Insights
Focus on increasing engagement rates within the Retail industry by analyzing successful campaigns from other industries, such as FMCG — Beverages or Fashion & Apparel.
Leverage data insights to tailor marketing strategies that resonate with the U.S. retail audience, possibly exploring innovative content formats or targeted promotions.
Identify key brands within the retail sector that are achieving higher engagement, and adapt their best practices to enhance overall performance.
Key Recommendations
Average Engagement Rate by Platform
Focus on TikTok for retail marketing in the US, as it has the highest engagement rate (1.30%), especially with video content.
Leverage YouTube and Instagram to engage audiences through video, maximizing formats that resonate well in the retail space.
Consider diversifying content strategies on Twitter and Facebook, where engagement rates are lower, by experimenting with interactive or community-focused content to boost performance.
Key Recommendations
Top Content Types Across-Channels
Leverage TikTok's high engagement rate (1.30%) by creating short, visually appealing video content tailored to the Retail industry in the US, especially targeting younger demographics.
Prioritize YouTube and Instagram for video campaigns, as they demonstrate significant engagement, with YouTube being the second highest at 0.37%, to maximize reach and brand visibility.
Use Facebook for photo-based campaigns, but focus on innovation to boost engagement since its current rate (0.07%) is comparatively lower, potentially by experimenting with new formats or interactive content.
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