United States Retail Benchmarks
Discover social media benchmark reports for brands in United States Retail
Retail
6 Brands
Top Brands in Retail
Explore top-performing brands from Retail Across industries
Key Recommendations
Industry Performance Insights
Focus on content strategies that have proven effective in the FMCG — Beverages and Fashion & Apparel sectors, which demonstrate higher engagement rates, to boost retail marketing performance.
Explore collaborations or campaigns inspired by top brands in FMCG — Beverages and Fashion & Apparel, leveraging their creative approaches and audience engagement tactics.
Prioritize digital advertising channels that cater to retail consumers in the US, tailoring messaging and creative formats to resonate with this audience, given the moderate engagement rate compared to other industries.
Key Recommendations
Average Engagement Rate by Platform
Leverage TikTok for Retail campaigns, as its engagement rate of over 1.41% indicates strong audience interaction with video content.
Focus on video content across YouTube and Instagram to maximize engagement, given their popularity in video formats within the retail market.
Prioritize short-form video strategies on TikTok to capitalize on its top engagement performance, and tailor creative content to resonate with US retail consumers.
Key Recommendations
Top Content Types Across-Channels
Leverage TikTok for retail campaigns, as it exhibits the highest engagement rate at 1.42%, particularly with video content, which resonates well with audiences.
Utilize YouTube and Instagram to diversify content strategies, focusing on engaging video formats to maximize reach and interaction in the retail sector.
Consider reducing emphasis on platforms like Facebook and Twitter for retail marketing due to their comparatively lower engagement rates, but explore niche content types like photos or text if targeted effectively.
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