United Kingdom Industrial & Manufacturing Benchmarks

Discover social media benchmark reports for brands in United Kingdom Industrial & Manufacturing

I

Industrial & Manufacturing

7 Brands

0.43%Engagement icon
Average Engagement Rate
Carousel AlbumLikes icon
Top Content (By Eng. Rate)
0.65Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on industries like Beauty & Cosmetics and Fashion & Apparel, which have the highest engagement rates, to maximize content impact.

Identify successful strategies used by top categories such as 'The Inkey List' and 'Serena Bute' to replicate engagement tactics within similar industries.

Given the lower engagement in sectors like Finance & Banking and FMCG — Beverages, consider tailoring content more effectively to boost interaction and brand resonance.

Key Recommendations

Average Engagement Rate by Platform

Leverage Instagram's high engagement rate with video content by creating more video campaigns to maximize reach.

Focus on developing engaging video content for YouTube, which shows moderate engagement, to improve viewer interaction.

Consider experimenting with new strategies on Facebook and Twitter, where engagement rates are relatively low, to identify potential for audience growth and content resonance.

Key Recommendations

Top Content Types Across-Channels

Leverage Instagram's high engagement rate (approximately 0.98%) for video content to boost campaign performance.

Focus on video content strategies across platforms, especially on YouTube where engagement is also relatively higher, to maximize reach.

Review content types on Facebook and Twitter, as their engagement rates are significantly lower, and consider experimenting with more video or interactive content to improve engagement.

Top Content Type
Avg. Engagement Rate
Instagram
Video
0.97
YouTube
Video
0.41
Facebook
Photo
0.25
Twitter
Text
0.01

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