United States Industrial & Manufacturing Benchmarks
Discover social media benchmark reports for brands in United States Industrial & Manufacturing
Industrial & Manufacturing
8 Brands
Top Brands in Industrial & Manufacturing
Explore top-performing brands from Industrial & Manufacturing Across industries
Key Recommendations
Industry Performance Insights
Focus on creating high-engagement content tailored to the Industrial & Manufacturing sector, which currently has a moderate engagement rate of 0.269. Identifying best practices from top-performing industries like FMCG — Beverages and Fashion & Apparel can provide insights on content strategies to boost engagement.
Analyze competitor campaigns within the Industrial & Manufacturing industry to identify what resonates with the U.S. audience. Incorporate multimedia formats and storytelling techniques that have proven successful in similar sectors to enhance engagement.
Leverage targeted advertising and industry-specific messaging to reach professionals and decision-makers in the U.S. industrial sector, thereby potentially increasing engagement rates and brand visibility.
Key Recommendations
Average Engagement Rate by Platform
Leverage TikTok's high engagement rate (2.22%) by creating short, engaging videos that showcase industrial processes or manufacturing innovations to attract a broader audience.
Focus on Instagram for visual storytelling of your industrial products or manufacturing setups, as its engagement rate (0.78%) indicates good potential for photo and video content.
Prioritize video content across platforms, especially on TikTok and Instagram, to maximize engagement and showcase the industrial and manufacturing capabilities effectively.
Key Recommendations
Top Content Types Across-Channels
Leverage TikTok for its high engagement rate (2.22%) in the Industrial & Manufacturing industry, focusing on short-form video content to showcase products and processes.
Enhance content strategy on Instagram by utilizing video formats, capitalizing on its moderate engagement, and sharing behind-the-scenes or product demonstrations.
Maintain a presence on YouTube with informative videos, as it remains a relevant platform, even with a lower engagement rate, to reach industry professionals and stakeholders.
Ready to improve your social media strategy with real-time insights
Get strategic insights, analyze the social performance across all channels, compare metrics from different periods, and download reports in seconds.