United Kingdom FMCG — Food Benchmarks
Discover social media benchmark reports for brands in United Kingdom FMCG — Food
FMCG — Food
13 Brands
Top Brands in FMCG — Food
Explore top-performing brands from FMCG — Food Across industries
Key Recommendations
Industry Performance Insights
Focus on industries like Beauty & Cosmetics and Fashion & Apparel, which have the highest engagement rates, to maximize content impact.
Identify successful strategies used by top categories such as 'The Inkey List' and 'Serena Bute' to replicate engagement tactics within similar industries.
Given the lower engagement in sectors like Finance & Banking and FMCG — Beverages, consider tailoring content more effectively to boost interaction and brand resonance.
Key Recommendations
Average Engagement Rate by Platform
Focus on TikTok for high engagement, as its 5.96% ER significantly exceeds other platforms, indicating strong audience resonance with video content.
Optimize content strategies on Instagram and YouTube by analyzing successful video formats that could be adapted from TikTok's effective style.
Consider diversifying content on Facebook and Twitter, where engagement rates are lower, by experimenting with new creative approaches tailored to each platform's audience preferences.
Key Recommendations
Top Content Types Across-Channels
Leverage TikTok for highly engaging video content, as it has the highest engagement rate of approximately 6%.
Focus on creating video content tailored for Instagram to capitalize on its strong engagement rate among platforms that primarily support video content.
Assess opportunities to improve content strategies on Facebook and Twitter, where engagement rates are comparatively lower, by experimenting with different content formats and interactive elements.
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