United States FMCG — Food Benchmarks
Discover social media benchmark reports for brands in United States FMCG — Food
FMCG — Food
5 Brands
Top Brands in FMCG — Food
Explore top-performing brands from FMCG — Food Across industries
Key Recommendations
Industry Performance Insights
Focus on increasing engagement for FMCG — Food content by analyzing successful strategies used in FMCG — Beverages, which has the highest engagement rate of approximately 0.722. This can provide insights into effective content formats and messaging.
Leverage insights from brands like The Campbell's Company to craft targeted campaigns that resonate with the US food industry audience, possibly adopting similar creative approaches.
Enhance content personalization and relevance for the FMCG — Food segment by understanding consumer preferences and behavior in the US market, aiming to boost engagement and brand affinity.
Key Recommendations
Average Engagement Rate by Platform
Leverage YouTube and Instagram for video content to maximize engagement in the FMCG Food industry, as these platforms show notably higher engagement rates.
Focus on creating compelling video ads and stories for YouTube and Instagram to better resonate with consumers and drive product interest.
Reconsider investment in Facebook and Twitter, as their substantially lower engagement rates suggest limited effectiveness for visual and textual campaigns in this market.
Key Recommendations
Top Content Types Across-Channels
Leverage YouTube's high engagement in video content for FMCG Food marketing, creating compelling videos to reach consumers effectively.
Utilize Instagram's strong engagement with video content to showcase recipes, product features, or behind-the-scenes looks that resonate with the U.S. Food industry audience.
Consider increasing investment in visual and video content on Facebook, while optimizing photo strategies, to improve overall engagement in the FMCG Food sector.
Ready to improve your social media strategy with real-time insights
Get strategic insights, analyze the social performance across all channels, compare metrics from different periods, and download reports in seconds.