United States Finance & Banking Benchmarks
Discover social media benchmark reports for brands in United States Finance & Banking
Finance & Banking
10 Brands
Top Brands in Finance & Banking
Explore top-performing brands from Finance & Banking Across industries
Key Recommendations
Industry Performance Insights
Focus on creating engaging content for the Finance & Banking industry in the US, leveraging insights from sectors with higher engagement rates like FMCG — Beverages and Fashion & Apparel.
Analyze content strategies from top-performing industries such as FMCG — Beverages and Fashion & Apparel to identify creative approaches that resonate well with audiences.
Enhance targeted advertising efforts in Finance & Banking by adopting successful engagement tactics observed in higher-performing sectors, adjusting for industry-specific nuances.
Key Recommendations
Average Engagement Rate by Platform
Prioritize video content on Instagram and TikTok due to their high engagement rates, especially in the Finance & Banking industry, to maximize audience interaction.
Develop platform-specific creative strategies that leverage popular content types, such as videos on TikTok and Instagram, to enhance engagement in the U.S. market.
Consider less resource-intensive formats like photos on Facebook and text posts on Twitter, but focus primarily on optimizing video content for higher engagement.
Key Recommendations
Top Content Types Across-Channels
Focus on Instagram and TikTok for engaging finance & banking content, as they have the highest engagement rates, especially in video formats.
Enhance video content strategies across these platforms to leverage their popularity, potentially increasing visibility and audience interaction.
Given the low engagement on Facebook and Twitter, consider reallocating resources from these channels to platforms with higher performance, or improving content quality and relevance to boost engagement.
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