United States Finance & Banking Benchmarks

Discover social media benchmark reports for brands in United States Finance & Banking

F

Finance & Banking

10 Brands

0.22%Engagement icon
Average Engagement Rate
Carousel AlbumLikes icon
Top Content (By Eng. Rate)
1.17Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on creating engaging content for the Finance & Banking industry in the US, leveraging insights from sectors with higher engagement rates like FMCG — Beverages and Fashion & Apparel.

Analyze content strategies from top-performing industries such as FMCG — Beverages and Fashion & Apparel to identify creative approaches that resonate well with audiences.

Enhance targeted advertising efforts in Finance & Banking by adopting successful engagement tactics observed in higher-performing sectors, adjusting for industry-specific nuances.

Key Recommendations

Average Engagement Rate by Platform

Prioritize video content on Instagram and TikTok due to their high engagement rates, especially in the Finance & Banking industry, to maximize audience interaction.

Develop platform-specific creative strategies that leverage popular content types, such as videos on TikTok and Instagram, to enhance engagement in the U.S. market.

Consider less resource-intensive formats like photos on Facebook and text posts on Twitter, but focus primarily on optimizing video content for higher engagement.

Key Recommendations

Top Content Types Across-Channels

Focus on Instagram and TikTok for engaging finance & banking content, as they have the highest engagement rates, especially in video formats.

Enhance video content strategies across these platforms to leverage their popularity, potentially increasing visibility and audience interaction.

Given the low engagement on Facebook and Twitter, consider reallocating resources from these channels to platforms with higher performance, or improving content quality and relevance to boost engagement.

Top Content Type
Avg. Engagement Rate
Instagram
Video
0.47
TikTok
Video
0.32
YouTube
Video
0.15
Facebook
Photo
0.04
Twitter
Text
0.02

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