United States Education Benchmarks
Discover social media benchmark reports for brands in United States Education
Education
14 Brands
Top Brands in Education
Explore top-performing brands from Education Across industries
Key Recommendations
Industry Performance Insights
Given the relatively low engagement rate in the Education industry (around 0.38%), focus on creating content that resonates with a younger demographic, such as students and prospective enrollees, using platforms popular among them like Instagram and TikTok.
Leverage storytelling and success stories from alumni or current students to increase emotional connection and engagement within the US market.
Experiment with interactive content formats like virtual tours, Q&A sessions, or live webinars to foster engagement and showcase the educational offerings more effectively.
Key Recommendations
Average Engagement Rate by Platform
Focus on TikTok for the Education industry, as it has the highest engagement rate at approximately 2.33%, indicating strong content resonance among younger audiences.
Enhance video content strategies on TikTok and Instagram, which are the top platforms and content types, to maximize audience engagement.
Given the lower engagement rates on Facebook, Twitter, and YouTube, consider reallocating resources or refining content to improve performance on these platforms.
Key Recommendations
Top Content Types Across-Channels
Focus on TikTok for the Education industry in the US, as it exhibits the highest engagement rate of approximately 2.33%, indicating strong content resonance with the audience.
Leverage video content specifically on TikTok and Instagram to maximize engagement, given their top content types are Video and Video respectively.
Consider optimizing content for Photo on Facebook and Text on Twitter, but prioritize video strategies on platforms with higher engagement to improve overall campaign effectiveness.
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