United States Education Benchmarks
Discover social media benchmark reports for brands in United States Education
Education
14 Brands
Top Brands in Education
Explore top-performing brands from Education Across industries
Key Recommendations
Industry Performance Insights
Focus on creating engaging educational content aimed at the US market to boost brand awareness and engagement.
Leverage digital media platforms popular in the education sector, such as LinkedIn and educational forums, to reach decision-makers and students.
Analyze successful education campaigns by brands like Harvard University to identify strategies that could be adapted for your own marketing efforts.
Key Recommendations
Average Engagement Rate by Platform
Focus on TikTok for the Education industry in the United States, as it shows the highest engagement rate (2.32%), particularly with video content, which resonates well with the audience.
Leverage Instagram's video format to engage users, despite its lower engagement rate (0.63%), by creating compelling educational videos and interactive content.
Prioritize content strategies on Facebook, Twitter, and YouTube that are tailored to their predominant content types (Photo, Text, Video), to improve engagement within these platforms.
Key Recommendations
Top Content Types Across-Channels
Focus on TikTok for educational content, as it exhibits the highest engagement rate at 2.32%, particularly with video formats, which resonate well with the platform's audience.
Enhance visual and video content strategies on Instagram to leverage its popularity for engaging potential students and parents in the Education sector.
Evaluate opportunities to improve engagement on Facebook, Twitter, and YouTube by optimizing content types, as their current engagement rates are significantly lower, indicating room for growth.
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