United States Beauty & Cosmetics Benchmarks
Discover social media benchmark reports for brands in United States Beauty & Cosmetics
Beauty & Cosmetics
8 Brands
Top Brands in Beauty & Cosmetics
Explore top-performing brands from Beauty & Cosmetics Across industries
Key Recommendations
Industry Performance Insights
Focus on content that aligns with the Beauty & Cosmetics industry to improve engagement, as its current ER is relatively low at 0.28%, indicating room for growth.
Analyze successful campaigns within the Beauty & Cosmetics sector to identify creative strategies and themes that resonate with the US market, enhancing future marketing efforts.
Key Recommendations
Average Engagement Rate by Platform
Focus marketing efforts on TikTok, which shows the highest engagement rate in the Beauty & Cosmetics industry, highlighting the platform's effectiveness for video content.
Leverage YouTube and Instagram for video campaigns, as they also demonstrate solid engagement; develop creative video content tailored to each platform's audience preferences.
Consider scaling down or optimizing content on Facebook and Twitter due to their lower engagement rates for this industry, ensuring resources are allocated to higher-performing channels.
Key Recommendations
Top Content Types Across-Channels
Focus on TikTok for Beauty & Cosmetics marketing, as it leads with a high engagement rate of approximately 0.729, predominantly through Video content.
Leverage YouTube and Instagram's video formats to maximize engagement, aligning with their top content types, and tailor creative strategies to resonate with their audiences.
Given the lower engagement on Facebook and Twitter, consider reallocating budget from these platforms to TikTok and Instagram to optimize campaign performance.
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