United Kingdom Beauty & Cosmetics Benchmarks
Discover social media benchmark reports for brands in United Kingdom Beauty & Cosmetics
Beauty & Cosmetics
9 Brands
Top Brands in Beauty & Cosmetics
Explore top-performing brands from Beauty & Cosmetics Across industries
Key Recommendations
Industry Performance Insights
Focus on industries like Beauty & Cosmetics and Fashion & Apparel, which have the highest engagement rates, to maximize content impact.
Identify successful strategies used by top categories such as 'The Inkey List' and 'Serena Bute' to replicate engagement tactics within similar industries.
Given the lower engagement in sectors like Finance & Banking and FMCG — Beverages, consider tailoring content more effectively to boost interaction and brand resonance.
Key Recommendations
Average Engagement Rate by Platform
Focus on YouTube content strategies, as it has a significantly higher engagement rate of 14.60%, indicating its effectiveness for your industry.
Evaluate TikTok and Instagram to identify successful video formats that could be adapted or expanded to boost engagement.
Consider optimizing content for Facebook and Twitter, despite their lower engagement rates, by experimenting with different content types or interactive formats to improve performance.
Key Recommendations
Top Content Types Across-Channels
Focus on YouTube for high engagement, as it leads with a 14.6% ER in video content.
Explore TikTok and Instagram to boost engagement further by adopting platform-specific creative strategies.
Consider optimizing photo and text content on Facebook and Twitter, respectively, to improve their relatively low engagement rates.
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