United States Beauty & Cosmetics Benchmarks
Discover social media benchmark reports for brands in United States Beauty & Cosmetics
Beauty & Cosmetics
8 Brands
Top Brands in Beauty & Cosmetics
Explore top-performing brands from Beauty & Cosmetics Across industries
Key Recommendations
Industry Performance Insights
Given the relatively lower engagement rate in the Beauty & Cosmetics industry within the U.S. market, consider analyzing the strategies used by higher-performing industries such as FMCG — Beverages and Fashion & Apparel to identify creative content ideas and engagement tactics that could be adapted for Beauty & Cosmetics.
Identify opportunities to enhance audience interaction by experimenting with trending content formats and social media features that have proven successful in other high-engagement industries, aiming to boost the engagement rate for Beauty & Cosmetics.
Collaborate with influencers and key opinion leaders within the Beauty & Cosmetics space to reach a broader audience and increase brand visibility, leveraging influencer marketing as a potential driver for higher engagement.
Key Recommendations
Average Engagement Rate by Platform
Leverage TikTok's high engagement rate (0.726) by creating trendy, short-form videos that resonate with beauty and cosmetics audiences in the US.
Focus on video content across YouTube and Instagram, as these platforms show significant engagement, suggesting visual tutorials, product demos, and influencer collaborations could be highly effective.
Optimize Facebook strategies around photo content to capitalize on its relatively higher engagement compared to Twitter, emphasizing visually appealing product images and before-and-after visuals.
Key Recommendations
Top Content Types Across-Channels
Leverage TikTok for Beauty & Cosmetics campaigns, as it shows the highest engagement rate at approximately 72.6%, primarily through video content.
Invest in YouTube to diversify content delivery, focusing on video formats to maintain and grow engagement levels.
Enhance Instagram strategies by creating engaging video content, capitalizing on its strong visual platform to attract beauty-conscious audiences.
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