United Kingdom Automotive Benchmarks

Discover social media benchmark reports for brands in United Kingdom Automotive

A

Automotive

10 Brands

0.76%Engagement icon
Average Engagement Rate
AlbumLikes icon
Top Content (By Eng. Rate)
1.37Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on industries like Beauty & Cosmetics and Fashion & Apparel, which have the highest engagement rates, to maximize content impact.

Identify successful strategies used by top categories such as 'The Inkey List' and 'Serena Bute' to replicate engagement tactics within similar industries.

Given the lower engagement in sectors like Finance & Banking and FMCG — Beverages, consider tailoring content more effectively to boost interaction and brand resonance.

Key Recommendations

Average Engagement Rate by Platform

Focus on TikTok, which has the highest engagement rate (about 2%), especially with video content, to maximize campaign effectiveness.

Leverage Facebook's strong photo content engagement to diversify content types and capture audience interest across different media formats.

Consider strategies to boost engagement on YouTube and Twitter, where content engagement is currently lower, by experimenting with new creative approaches or content types.

Key Recommendations

Top Content Types Across-Channels

Leverage TikTok's high engagement rate with videos to create trend-driven, entertaining content that resonates with its young audience.

Utilize Facebook's strong photo content to craft visually appealing posts that encourage sharing and interaction.

Optimize content for Instagram's video format to boost engagement, focusing on visually compelling videos that align with its aesthetic preferences.

Top Content Type
Avg. Engagement Rate
TikTok
Video
1.98
YouTube
Video
1.07
Facebook
Photo
0.99
Instagram
Video
0.76
Twitter
Text
0.03

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