United States Automotive Benchmarks
Discover social media benchmark reports for brands in United States Automotive
Automotive
9 Brands
Top Brands in Automotive
Explore top-performing brands from Automotive Across industries
Key Recommendations
Industry Performance Insights
Focus on creating engaging content tailored to the automotive audience in the United States, as the current engagement rate is relatively low at 0.268%.
Analyze successful campaigns within the FMCG — Beverages and Fashion & Apparel sectors, which show higher engagement rates, to identify strategies that can be adapted for automotive marketing.
Leverage cross-industry insights from sectors like hospitality and food to explore innovative marketing approaches that could boost engagement in the automotive industry.
Key Recommendations
Average Engagement Rate by Platform
Focus on TikTok for automotive marketing in the U.S., as it has the highest engagement rate (1.498), especially through video content to maximize reach and resonance.
Enhance your Instagram strategy by leveraging video content formats, considering its significant engagement relative to platforms like Facebook and Twitter.
Prioritize video content across platforms, but allocate more resources to TikTok and Instagram where automotive content performs best to increase audience engagement.
Key Recommendations
Top Content Types Across-Channels
Prioritize TikTok for automotive marketing in the U.S., as it exhibits the highest engagement rate at approximately 1.50%, indicating strong audience resonance with video content.
Develop tailored video campaigns for Instagram and YouTube to capitalize on their relevance, even though their engagement rates are lower, focusing on creative visual storytelling to enhance interaction.
Consider leveraging Facebook and Twitter selectively, focusing on high-quality photo and text content strategies, respectively, to cultivate a broader cross-platform presence.
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