United States Automotive Benchmarks
Discover social media benchmark reports for brands in United States Automotive
Automotive
9 Brands
Top Brands in Automotive
Explore top-performing brands from Automotive Across industries
Key Recommendations
Industry Performance Insights
Focus on engaging content strategies used by FMCG — Beverages, which has the highest engagement rate among the analyzed industries, to enhance automotive brand resonance.
Leverage insights from the Fashion & Apparel industry to adopt creative marketing tactics that could boost engagement for automotive brands in the U.S. market.
Given the relatively lower engagement in the Automotive industry, consider experimenting with multimedia formats and innovative campaigns inspired by higher-performing sectors like FMCG — Beverages and Fashion & Apparel.
Key Recommendations
Average Engagement Rate by Platform
Leverage TikTok's high engagement rate (1.49%) for automotive marketing, focusing on short-form video content to maximize reach and resonance in the U.S. market.
Explore Instagram and YouTube, where automotive content also shows strong engagement, utilizing engaging video formats to connect with audiences effectively.
Given lower engagement on Facebook and Twitter, consider reallocating budget from these platforms to TikTok, Instagram, and YouTube, where automotive content performs better.
Key Recommendations
Top Content Types Across-Channels
Focus on TikTok for automotive marketing campaigns, as it exhibits the highest engagement rate at 1.49%, indicating strong content resonance with audiences.
Utilize Instagram and YouTube to reinforce brand presence through engaging video content, leveraging their substantial video engagement in the US market.
Allocate less budget to Facebook and Twitter for automotive outreach, given their relatively low engagement rates, but consider targeted campaigns to test audience response.
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