United Kingdom Retail Benchmarks
Discover social media benchmark reports for brands in United Kingdom Retail
Retail
6 Brands
Top Brands in Retail
Explore top-performing brands from Retail Across industries
Key Recommendations
Industry Performance Insights
Focus on TikTok to capitalize on the highest engagement rate (approximately 1.44%) in the UK retail market, leveraging video content to connect with younger audiences.
Enhance visual content strategy on Facebook and Instagram, which are secondary platforms, by creating engaging photo and video content tailored to their top content types.
Reinforce your YouTube presence with targeted video campaigns, although current engagement rates are lower, offering potential for growth with optimized content.
Key Recommendations
Average Engagement Rate by Platform
Focus on TikTok for retail marketing in the UK, as it has the highest engagement rate at approximately 1.44%, particularly with video content.
Enhance visual and video content strategies on Instagram and Facebook to leverage their higher engagement levels compared to other platforms.
Consider experimenting with YouTube for video campaigns, despite its lower engagement rate, to diversify content distribution and reach different audience segments.
Key Recommendations
Top Content Types Across-Channels
Focus on TikTok to capitalize on the highest engagement rate (approximately 1.44%) in the UK retail market, leveraging video content to connect with younger audiences.
Enhance visual content strategy on Facebook and Instagram, which are secondary platforms, by creating engaging photo and video content tailored to their top content types.
Reinforce your YouTube presence with targeted video campaigns, although current engagement rates are lower, offering potential for growth with optimized content.
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