United Kingdom Industrial & Manufacturing Benchmarks

Discover social media benchmark reports for brands in United Kingdom Industrial & Manufacturing

I

Industrial & Manufacturing

7 Brands

0.46%Engagement icon
Average Engagement Rate
Carousel AlbumLikes icon
Top Content (By Eng. Rate)
0.67Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on creating engaging content tailored to the Industrial & Manufacturing sector in the UK to improve engagement rates.

Key Recommendations

Average Engagement Rate by Platform

Focus on Instagram as the highest engagement platform for Industrial & Manufacturing in the UK, particularly leveraging video content to maximize reach.

Maintain and optimize video strategies on YouTube to capitalize on its significant engagement, ensuring content quality and relevance.

Reevaluate your Facebook content strategy to better align with the photo format preferences in this industry, aiming to boost engagement.

Consider reducing investment in Twitter, given its very low engagement rate, unless specific campaigns target audience segments that are active on Twitter.

Key Recommendations

Top Content Types Across-Channels

Focus on Instagram and YouTube for engaging visual video content, as these platforms show the highest engagement rates for the Industrial & Manufacturing sector in the UK, with Instagram leading significantly.

Explore more photo content on Facebook to capitalize on its decent engagement rates for static visuals, which can effectively showcase manufacturing processes and products.

Given the low engagement on Twitter, consider reducing investment there or refining content strategy to better suit its audience, possibly by experimenting with different content types or messaging approaches.

Top Content Type
Avg. Engagement Rate
Instagram
Video
0.97
YouTube
Video
0.41
Facebook
Photo
0.38
Twitter
Text
0.01

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