United Kingdom Industrial & Manufacturing Benchmarks
Discover social media benchmark reports for brands in United Kingdom Industrial & Manufacturing
Industrial & Manufacturing
7 Brands
Top Brands in Industrial & Manufacturing
Explore top-performing brands from Industrial & Manufacturing Across industries
Key Recommendations
Industry Performance Insights
Focus on creating content and campaigns that resonate with the UK industrial and manufacturing sector to boost engagement rates.
Analyze engagement strategies used by top-performing industries like Travel and Beauty & Cosmetics to adapt successful tactics for the Industrial & Manufacturing audience.
Leverage industry-specific media and channels to increase content visibility and engagement, optimizing your marketing efforts within the UK industrial and manufacturing market.
Key Recommendations
Average Engagement Rate by Platform
Focus on Instagram, where video content is highly engaging for the Industrial & Manufacturing sector in the UK, to maximize audience interaction.
Utilize YouTube for video marketing to leverage its substantial engagement levels, creating informative or behind-the-scenes videos that resonate with industry professionals.
Reassess the use of Twitter, as its very low engagement rate suggests reallocating efforts to more effective platforms like Instagram and YouTube for better reach and impact.
Key Recommendations
Top Content Types Across-Channels
Focus on creating engaging video content on Instagram, where the engagement rate is notably high at 0.97%, particularly in the Video category, to attract the UK industrial and manufacturing audience.
Invest in YouTube video campaigns, as it has the second-highest engagement rate (0.41%) with a strong preference for video content, to effectively showcase products and processes.
While Facebook has a moderate engagement rate (0.38%) with photo content, consider optimizing visual posts to enhance interaction, but prioritize video strategies for maximum impact in the UK market.
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