United Kingdom Hospitality & Hotels Benchmarks
Discover social media benchmark reports for brands in United Kingdom Hospitality & Hotels
Hospitality & Hotels
7 Brands
Top Brands in Hospitality & Hotels
Explore top-performing brands from Hospitality & Hotels Across industries
Key Recommendations
Industry Performance Insights
Analyze engagement tactics used by travel brands with higher engagement rates to identify successful strategies that could be adapted for the hospitality and hotels sector.
Consider leveraging visual and experiential content, as travel industry brands often showcase destination imagery; translating this approach could boost engagement for hotel marketing.
Focus on creating personalized and local-centric campaigns to increase resonance with UK audiences, drawing inspiration from the travel industry's successful engagement practices.
Key Recommendations
Average Engagement Rate by Platform
Leverage TikTok's high engagement rate (1.85%) by creating short, engaging videos highlighting unique hotel experiences to attract the UK audience.
Prioritize visual content on Facebook, which shows a strong engagement with photo posts, to showcase stunning hotel visuals and amenities.
Consider boosting video content on Instagram, despite its lower engagement rate, by experimenting with interactive formats and stories to enhance audience interaction.
Key Recommendations
Top Content Types Across-Channels
Leverage TikTok's high engagement rate by creating short, engaging videos that showcase hotel amenities and experiences tailored to the UK audience.
Enhance visual storytelling on Facebook and Instagram through high-quality images and videos to capitalize on their content types, engaging potential guests.
Consider refining Twitter strategy or reallocating resources elsewhere, given its zero engagement rate in this dataset. Focus on platforms with proven higher engagement for maximum impact.
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