United Kingdom FMCG — Food Benchmarks
Discover social media benchmark reports for brands in United Kingdom FMCG — Food
FMCG — Food
13 Brands
Top Brands in FMCG — Food
Explore top-performing brands from FMCG — Food Across industries
Key Recommendations
Industry Performance Insights
Focus on increasing engagement strategies for FMCG — Food brands, as their current ER of 0.560 is moderate but offers growth potential within the UK market.
Analyze content from other FMCG segments, such as FMCG — Beverages, which has a lower ER of 0.399, to identify specific tactics that could be adapted to food marketing.
Leverage cross-promotional campaigns with brands that have higher engagement rates to boost visibility and consumer interaction in the FMCG — Food sector.
Key Recommendations
Average Engagement Rate by Platform
Focus on TikTok for FMCG Food marketing in the UK, as it shows the highest engagement rate (approximately 5.97%), especially with video content, which resonates well with audiences.
Leverage Instagram's video content to maintain engagement, given its moderate performance, and explore creative video strategies to enhance reach.
Monitor Facebook and YouTube for potential growth opportunities, but consider prioritizing TikTok and Instagram due to their higher engagement rates for targeted campaigns.
Key Recommendations
Top Content Types Across-Channels
Leverage TikTok's high engagement with a focus on short-form videos to showcase FMCG food products appealingly to UK consumers.
Enhance visual content strategy on Instagram by creating engaging videos that can capitalize on its existing strong performance in video content.
Revise content approach on Facebook, considering its lower engagement rate; utilize high-quality images or targeted ads to increase interaction and brand awareness.
Ready to improve your social media strategy with real-time insights
Get strategic insights, analyze the social performance across all channels, compare metrics from different periods, and download reports in seconds.