United Kingdom FMCG — Food Benchmarks
Discover social media benchmark reports for brands in United Kingdom FMCG — Food
FMCG — Food
13 Brands
Top Brands in FMCG — Food
Explore top-performing brands from FMCG — Food Across industries
Key Recommendations
Industry Performance Insights
Leverage TikTok's high engagement rate (around 6%) by creating short, engaging food-related videos that tap into trending challenges and hashtags in the UK FMCG market.
Focus on Instagram's visual content to connect with consumers through appealing food images and short videos, capitalizing on its second-highest engagement rate.
Consider experimenting with diverse content formats on Facebook to boost engagement, such as interactive photo posts or recipe sharing to better connect with the UK audience.
Key Recommendations
Average Engagement Rate by Platform
Focus on TikTok for the Food FMCG sector in the UK, as it has the highest engagement rate of approximately 6%, indicating strong audience interaction with video content.
Leverage Instagram’s video content to enhance brand visibility and engagement, given its significant presence in the food industry.
Consider optimizing content for Facebook’s photo format to reach a wider demographic, although engagement levels are comparatively lower than TikTok and Instagram.
Key Recommendations
Top Content Types Across-Channels
Leverage TikTok's high engagement rate (around 6%) by creating short, engaging food-related videos that tap into trending challenges and hashtags in the UK FMCG market.
Focus on Instagram's visual content to connect with consumers through appealing food images and short videos, capitalizing on its second-highest engagement rate.
Consider experimenting with diverse content formats on Facebook to boost engagement, such as interactive photo posts or recipe sharing to better connect with the UK audience.
Ready to improve your social media strategy with real-time insights
Get strategic insights, analyze the social performance across all channels, compare metrics from different periods, and download reports in seconds.