United Kingdom Finance & Banking Benchmarks

Discover social media benchmark reports for brands in United Kingdom Finance & Banking

F

Finance & Banking

10 Brands

0.33%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
0.52Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on creating engaging content that resonates with finance and banking audiences in the UK to improve engagement rates.

Analyze cross-industry successful content strategies, especially from high ER sectors like Travel, Beauty & Cosmetics, and Fashion & Apparel, and adapt those tactics for finance and banking.

Leverage targeted media campaigns and creative formats that are proven to drive higher engagement in similar sectors to boost your brand's presence and interaction within the UK finance industry.

Key Recommendations

Average Engagement Rate by Platform

Focus on TikTok for the highest engagement in the UK finance and banking industry, leveraging its video content format to connect creatively with audiences.

Enhance video marketing strategies on YouTube and Instagram, as they demonstrate moderate engagement, to broaden reach and reinforce brand messaging.

Consider increasing content diversity on platforms like Facebook and Twitter, using both photo and text formats, to engage different audience segments and maximize overall engagement.

Key Recommendations

Top Content Types Across-Channels

Leverage TikTok for innovative and engaging video content, as it has the highest engagement rate in the Finance & Banking industry in the UK.

Focus on producing high-quality videos for YouTube and Instagram to capitalize on their significant engagement levels, especially considering their popularity for video content.

Maintain a presence on Facebook and Twitter with tailored content, but prioritize platform-specific strategies to improve engagement, given their comparatively lower rates.

Top Content Type
Avg. Engagement Rate
TikTok
Video
1.85
YouTube
Video
0.4
Instagram
Video
0.34
Facebook
Photo
0.15
Twitter
Text
0.06

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