United Kingdom Finance & Banking Benchmarks

Discover social media benchmark reports for brands in United Kingdom Finance & Banking

F

Finance & Banking

10 Brands

0.33%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
0.51Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on enhancing digital marketing strategies within the Finance & Banking sector in the UK to boost engagement rates.

Analyze successful campaigns from related industries such as Travel and Beauty & Cosmetics to adopt innovative engagement tactics.

Tailor content to resonate with UK consumers, leveraging media types and creative formats that have proven effective in other high-performing industries.

Key Recommendations

Average Engagement Rate by Platform

Leverage TikTok's high engagement rate (1.85%) by creating short, engaging video content tailored to the UK financial and banking audience to boost visibility and interaction.

Maintain a strong presence on YouTube and Instagram with video content, focusing on educational and informative themes that resonate with users interested in finance and banking.

Prioritize visual and video content over photo and text formats on Facebook and Twitter, as these have lower engagement rates in this industry, to improve overall campaign performance.

Key Recommendations

Top Content Types Across-Channels

Leverage TikTok's high engagement (1.85%) by creating short, engaging video content tailored to the Finance & Banking sector in the UK to capture younger audiences.

Prioritize video content on YouTube and Instagram, which also show favorable engagement rates, to educate consumers about financial products and build brand trust.

Optimize content strategies on Facebook and Twitter by increasing visual and text-based posts to improve engagement in these platforms, especially considering their lower engagement rates.

Top Content Type
Avg. Engagement Rate
TikTok
Video
1.85
YouTube
Video
0.4
Instagram
Video
0.34
Facebook
Photo
0.15
Twitter
Text
0.06

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