United Kingdom Education Benchmarks

Discover social media benchmark reports for brands in United Kingdom Education

E

Education

8 Brands

0.46%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
2.98Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on creating engaging and informative content tailored to the UK education market to boost engagement rates.

Analyze the strategies of other high-performing industries, like Travel and Beauty & Cosmetics, to identify content trends and tactics that could be adapted for education.

Leverage multimedia formats such as videos and interactive content, considering the media type preferences of the UK audience, to enhance engagement in the education sector.

Key Recommendations

Average Engagement Rate by Platform

Focus on TikTok for the Education industry in the UK, as it exhibits the highest engagement rate at 2.59%, primarily through video content.

Leverage Instagram's video content to further engage the audience, given its significant position and proven effectiveness.

Consider optimizing content for YouTube, but prioritize TikTok and Instagram to maximize engagement within the target market.

Key Recommendations

Top Content Types Across-Channels

Focus on TikTok to capitalize on its high engagement rate for Education content in the UK, leveraging short-form video formats to engage a younger demographic.

Enhance video content on Instagram to improve reach and engagement, considering its current performance and popularity among diverse audiences.

Evaluate opportunities to experiment with YouTube for educational content, despite its lower engagement rate, by optimizing video quality and relevance to attract more viewers.

Top Content Type
Avg. Engagement Rate
TikTok
Video
2.59
Instagram
Video
0.5
YouTube
Video
0.09
Facebook
Photo
0.03
Twitter
Text
0.02

Ready to improve your social media strategy with real-time insights

Get strategic insights, analyze the social performance across all channels, compare metrics from different periods, and download reports in seconds.