United Kingdom Automotive Benchmarks
Discover social media benchmark reports for brands in United Kingdom Automotive
Automotive
9 Brands
Top Brands in Automotive
Explore top-performing brands from Automotive Across industries
Key Recommendations
Industry Performance Insights
Focus on creating engaging content for the Automotive industry in the UK to increase engagement rates, which currently stand at 0.7%.
Analyze the strategies used by other industries with higher engagement rates, such as Travel and Beauty & Cosmetics, to identify tactics that could be adapted for Automotive marketing.
Leverage platforms popular among UK automotive consumers, tailoring creative formats to boost interaction and brand visibility in this competitive market.
Key Recommendations
Average Engagement Rate by Platform
Focus on TikTok for automotive marketing in the UK, as it exhibits the highest engagement rate (1.81), particularly through video content, which resonates well with audiences.
Leverage Instagram's video content capabilities to increase engagement, considering its relatively higher ER compared to Facebook and YouTube.
Use Twitter cautiously for automotive campaigns, as its engagement rate is significantly lower, suggesting it may be less effective for direct consumer engagement in this industry.
Key Recommendations
Top Content Types Across-Channels
Focus on TikTok for the highest engagement in the Automotive industry within the UK, emphasizing video content to capture audience interest.
Leverage Facebook's photo content to engage users visually, aligning with its top content type for automotive campaigns.
Consider diversifying into YouTube videos for additional engagement, as it holds a strong position alongside TikTok as a top platform for automotive viewers.
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