Spain Sports Benchmarks

Discover social media benchmark reports for brands in Spain Sports

S

Sports

10 Brands

0.28%Engagement icon
Average Engagement Rate
PhotoLikes icon
Top Content (By Eng. Rate)
27.03Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on increasing engagement within the Sports industry in Spain by leveraging localized campaigns featuring popular sports teams like Malaga CF.

Analyze engagement strategies used by top-performing brands in the Sports sector to identify creative tactics that resonate with the Spanish audience.

Consider amplifying digital content related to sports events, athlete partnerships, and live coverage to boost interaction and brand visibility in the sports market.

Key Recommendations

Average Engagement Rate by Platform

Leverage Instagram's high engagement rate (0.66) by focusing on video content strategies that resonate with the Spanish sports audience.

Invest in TikTok to reach a younger demographic, utilizing short-form videos aligned with trending sports challenges and highlights.

Prioritize video content across platforms, especially on YouTube, to boost visibility, despite its lower engagement rate, by creating exclusive sports content and highlights for fans.

Key Recommendations

Top Content Types Across-Channels

Leverage Instagram's high engagement rate (over 65%) by prioritizing video content tailored to Spanish sports audiences to maximize reach and interaction.

Invest in TikTok for sports content, focusing on short-form videos, as it shows strong engagement, second only to Instagram, providing opportunities for viral campaigns.

Exercise caution with Facebook and Twitter, as their lower engagement rates suggest they may be less effective channels for sports marketing in Spain, unless specific targeted strategies are employed.

Top Content Type
Avg. Engagement Rate
Instagram
Video
0.65
TikTok
Video
0.5
YouTube
Video
0.11
Twitter
Text
0.05
Facebook
Photo
0.03

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