Spain Sports Benchmarks

Discover social media benchmark reports for brands in Spain Sports

S

Sports

10 Brands

0.28%Engagement icon
Average Engagement Rate
PhotoLikes icon
Top Content (By Eng. Rate)
27.13Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus marketing efforts on sports brands and content within the Spain market, despite the relatively lower engagement rate of 0.283, as the industry has the highest brand count at 10, indicating a competitive landscape.

Explore creative strategies used by sports brands like Malaga CF to boost engagement, such as interactive campaigns, athlete collaborations, and localized content tailored to Spanish sports fans.

Analyze engagement patterns of other industries with similar brand counts to identify effective tactics that can be adapted for sports marketing in Spain.

Key Recommendations

Average Engagement Rate by Platform

Focus on Instagram and TikTok for sports content in Spain, as they exhibit the highest engagement rates, especially with video content.

Leverage Instagram's strong performance by creating dynamic video campaigns and interactive stories to maximize audience engagement.

Consider optimizing YouTube video content strategy to improve engagement, given its lower rate compared to Instagram and TikTok, potentially by incorporating more trending topics and engaging visuals.

Key Recommendations

Top Content Types Across-Channels

Leverage Instagram's high engagement (65.3%) by focusing on visual and video content tailored to Spanish sports audiences, capitalizing on its top-performing format.

Prioritize TikTok as well, with nearly 50% engagement, by creating short, dynamic sports videos that resonate with younger demographics in Spain.

While YouTube shows lower engagement (10.9%), it remains essential for long-form sports content—consider integrating platform-specific strategies to boost viewer retention and engagement.

Top Content Type
Avg. Engagement Rate
Instagram
Video
0.65
TikTok
Video
0.5
YouTube
Video
0.11
Twitter
Text
0.05
Facebook
Photo
0.03

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