Spain Retail Benchmarks
Discover social media benchmark reports for brands in Spain Retail
Retail
6 Brands
Top Brands in Retail
Explore top-performing brands from Retail Across industries
Key Recommendations
Industry Performance Insights
Travel industry exhibits a notably high engagement rate of 5.69%, suggesting content strategies that resonate well with audiences. Consider amplifying successful travel campaigns to capitalize on this interest.
Educational content in the Pompeu Fabra University category has a moderate engagement rate of 1.69%, indicating room for growth. Focus on creating more targeted, impactful content to boost engagement.
For industries like Automotive, Beauty & Cosmetics, and Finance & Banking with lower engagement rates (around 0.2-0.4%), analyze their top-performing competitors within these sectors to identify effective content themes and tactics to enhance engagement.
Key Recommendations
Average Engagement Rate by Platform
Focus on TikTok as it demonstrates the highest engagement rate among the platforms, especially for video content.
Enhance your content strategy on YouTube and Instagram by creating engaging video content to capitalize on their relatively higher engagement rates.
Reassess advertising efforts on Facebook and Twitter, where engagement rates are significantly lower, to optimize budget allocation and content effectiveness.
Key Recommendations
Top Content Types Across-Channels
Focus on TikTok, which has the highest engagement rate among platforms, especially in the Video category, to maximize impact.
Consider enhancing video content strategies across Instagram and YouTube, as they are also prominent platforms, to further increase engagement.
Evaluate the low engagement on Facebook and Twitter to identify opportunities for content optimization or platform-specific adjustments.
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