Spain Hospitality & Hotels Benchmarks
Discover social media benchmark reports for brands in Spain Hospitality & Hotels
Hospitality & Hotels
8 Brands
Top Brands in Hospitality & Hotels
Explore top-performing brands from Hospitality & Hotels Across industries
Key Recommendations
Industry Performance Insights
Focus marketing efforts on the Travel industry, which shows the highest engagement rate (5.59%) among the listed sectors in Spain, indicating strong audience interest.
Leverage insights from the broader Travel sector to tailor content specifically for the Hospitality & Hotels industry, emphasizing travel experiences and local attractions to boost engagement.
Analyze the strategies used by top brands within the Travel industry to identify creative approaches and messaging that resonate well with the Spanish audience, and adapt these tactics for your hotel marketing campaigns.
Key Recommendations
Average Engagement Rate by Platform
Focus on TikTok content strategies for the Hospitality & Hotels industry in Spain, as it shows the highest engagement rate of approximately 0.979, indicating strong audience resonance.
Leverage video content across YouTube and Instagram to maximize engagement; prioritize video as the top content type for these platforms.
Consider enhancing visual storytelling on Facebook with photo content, even though its engagement rate is lower, to broaden reach and maintain presence in the social media mix.
Key Recommendations
Top Content Types Across-Channels
Leverage TikTok's high engagement rate (approximately 0.98) by creating engaging and trendy video content tailored to the Hospitality & Hotels industry in Spain, especially targeting younger audiences.
Focus on visual storytelling through Instagram videos, despite its lower engagement rate, as it remains relevant for aesthetically appealing content in hospitality marketing.
Diversify content types on Facebook by combining photos and videos to foster more engagement, while considering platform-specific preferences to reach a broader audience.
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