Spain Hospitality & Hotels Benchmarks
Discover social media benchmark reports for brands in Spain Hospitality & Hotels
Hospitality & Hotels
8 Brands
Top Brands in Hospitality & Hotels
Explore top-performing brands from Hospitality & Hotels Across industries
Key Recommendations
Industry Performance Insights
Travel industry exhibits a notably high engagement rate of 5.69%, suggesting content strategies that resonate well with audiences. Consider amplifying successful travel campaigns to capitalize on this interest.
Educational content in the Pompeu Fabra University category has a moderate engagement rate of 1.69%, indicating room for growth. Focus on creating more targeted, impactful content to boost engagement.
For industries like Automotive, Beauty & Cosmetics, and Finance & Banking with lower engagement rates (around 0.2-0.4%), analyze their top-performing competitors within these sectors to identify effective content themes and tactics to enhance engagement.
Key Recommendations
Average Engagement Rate by Platform
Focus on TikTok for higher engagement, as it leads significantly with a 0.965 ER, especially in video content.
Explore content strategies that perform well on YouTube and Instagram, given their moderate engagement rates with video content, to boost overall performance.
Re-evaluate content strategies on Facebook and Twitter, where engagement rates are very low, to identify potential improvements or alternative platform focuses.
Key Recommendations
Top Content Types Across-Channels
Leverage TikTok's high engagement rate (about 0.965%) by creating more short-form video content tailored to the platform's audience preferences.
Consider diversifying content on YouTube and Instagram to capitalize on their significant engagement rates with video content.
Reassess the current strategy for Facebook and Twitter, as their engagement rates are notably low, and explore new content formats or enhanced targeting tactics to boost performance.
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