Spain FMCG — Food Benchmarks
Discover social media benchmark reports for brands in Spain FMCG — Food
FMCG — Food
8 Brands
Top Brands in FMCG — Food
Explore top-performing brands from FMCG — Food Across industries
Key Recommendations
Industry Performance Insights
Travel industry exhibits a notably high engagement rate of 5.69%, suggesting content strategies that resonate well with audiences. Consider amplifying successful travel campaigns to capitalize on this interest.
Educational content in the Pompeu Fabra University category has a moderate engagement rate of 1.69%, indicating room for growth. Focus on creating more targeted, impactful content to boost engagement.
For industries like Automotive, Beauty & Cosmetics, and Finance & Banking with lower engagement rates (around 0.2-0.4%), analyze their top-performing competitors within these sectors to identify effective content themes and tactics to enhance engagement.
Key Recommendations
Average Engagement Rate by Platform
Focus on TikTok, which has the highest engagement rate (4.62%), to maximize content reach and audience interaction.
Optimize video content strategies on TikTok, YouTube, and Instagram, as they are the top platforms for video engagement.
Consider revising or testing new content formats on Facebook and Twitter, where engagement rates are lower, to improve performance.
Key Recommendations
Top Content Types Across-Channels
Invest more in TikTok, as it shows the highest engagement rate of 4.62%, indicating strong audience resonance with video content.
Focus on creating engaging video content for YouTube and Instagram to capitalize on their relative engagement, especially YouTube with 0.83%.
Consider reevaluating or optimizing photo and text content strategies on Facebook and Twitter, where engagement rates are significantly lower.
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