Spain FMCG — Beverages Benchmarks

Discover social media benchmark reports for brands in Spain FMCG — Beverages

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FMCG — Beverages

7 Brands

0.43%Engagement icon
Average Engagement Rate
Carousel AlbumLikes icon
Top Content (By Eng. Rate)
0.69Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus marketing efforts on TikTok and Instagram, as they have significantly higher engagement rates, especially with video content, which is effective for beverage brands in Spain.

Leverage short-form video content on TikTok to tap into trending challenges and creative formats that resonate with the FMCG Beverages audience.

Enhance visual appeal on Instagram through high-quality videos and images to maintain audience interest and engagement in the competitive Spanish market.

Key Recommendations

Average Engagement Rate by Platform

Leverage TikTok for engaging short-form videos, as it shows the highest engagement rate among platforms for beverages in Spain.

Capitalize on Instagram's video content to connect visually with consumers, given its strong engagement rate.

Consider increasing investment in TikTok and Instagram campaigns to boost brand awareness and consumer interaction in the FMCG beverages market in Spain.

Key Recommendations

Top Content Types Across-Channels

Focus marketing efforts on TikTok and Instagram, as they have significantly higher engagement rates, especially with video content, which is effective for beverage brands in Spain.

Leverage short-form video content on TikTok to tap into trending challenges and creative formats that resonate with the FMCG Beverages audience.

Enhance visual appeal on Instagram through high-quality videos and images to maintain audience interest and engagement in the competitive Spanish market.

Top Content Type
Avg. Engagement Rate
TikTok
Video
1.4
Instagram
Video
0.97
Twitter
Text
0.62
YouTube
Video
0.13
Facebook
Photo
0.02

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