Spain FMCG — Beverages Benchmarks

Discover social media benchmark reports for brands in Spain FMCG — Beverages

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FMCG — Beverages

7 Brands

0.43%Engagement icon
Average Engagement Rate
Carousel AlbumLikes icon
Top Content (By Eng. Rate)
0.69Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on engaging content that resonates with the FMCG — Beverages audience in Spain, considering the relatively high interaction rate compared to other categories.

Analyze successful beverage campaigns to identify creative themes or formats that could be adapted to boost engagement further.

Leverage the brand presence of Cacaolat to strengthen consumer connection and differentiate in the competitive beverage market.

Key Recommendations

Average Engagement Rate by Platform

Leverage TikTok's high engagement rate by creating short, trend-driven video content tailored to beverage consumers in Spain.

Focus on Instagram for visually appealing beverage campaigns, utilizing video formats to boost user interaction.

Consider diversifying content strategy by integrating more original videos on YouTube to build brand awareness, despite its current lower engagement.

Key Recommendations

Top Content Types Across-Channels

Leverage TikTok's high engagement rate with video content to create viral campaigns targeting the FMCG Beverages market in Spain.

Focus on Instagram for visually appealing video content, as it shows strong engagement, to connect with younger consumers.

Consider refining Facebook strategies, as its low engagement suggests a need for more compelling or targeted content to reach the FMCG audience effectively.

Top Content Type
Avg. Engagement Rate
TikTok
Video
1.4
Instagram
Video
0.97
Twitter
Text
0.62
YouTube
Video
0.13
Facebook
Photo
0.02

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