Spain Beauty & Cosmetics Benchmarks
Discover social media benchmark reports for brands in Spain Beauty & Cosmetics
Beauty & Cosmetics
9 Brands
Top Brands in Beauty & Cosmetics
Explore top-performing brands from Beauty & Cosmetics Across industries
Key Recommendations
Industry Performance Insights
Travel industry exhibits a notably high engagement rate of 5.69%, suggesting content strategies that resonate well with audiences. Consider amplifying successful travel campaigns to capitalize on this interest.
Educational content in the Pompeu Fabra University category has a moderate engagement rate of 1.69%, indicating room for growth. Focus on creating more targeted, impactful content to boost engagement.
For industries like Automotive, Beauty & Cosmetics, and Finance & Banking with lower engagement rates (around 0.2-0.4%), analyze their top-performing competitors within these sectors to identify effective content themes and tactics to enhance engagement.
Key Recommendations
Average Engagement Rate by Platform
Focus on TikTok as it has the highest engagement rate with 1.30%, indicating strong content resonance in this platform.
Consider optimizing content types on Instagram and YouTube, which are also video platforms but currently show lower engagement rates; experimenting with creative formats may improve results.
Reevaluate the investment in Facebook and Twitter, where engagement rates are very low, to ensure marketing efforts align with audience behaviors on these platforms.
Key Recommendations
Top Content Types Across-Channels
Focus on TikTok for video content, as it shows the highest engagement rate of approximately 1.30%, indicating strong audience resonance.
Explore opportunities to improve engagement on Facebook and Twitter, where engagement rates are very low, especially Twitter with zero engagement, possibly by testing new content formats or strategies.
Leverage Instagram's visual content, primarily videos, to enhance engagement, considering its current position as a popular platform for video sharing.
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