Spain Automotive Benchmarks

Discover social media benchmark reports for brands in Spain Automotive

A

Automotive

10 Brands

0.2%Engagement icon
Average Engagement Rate
PhotoLikes icon
Top Content (By Eng. Rate)
1.45Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on increasing engagement with automotive content by analyzing top-performing industries like Travel and Education to identify creative strategies and trends applicable to automotive marketing in Spain.

Leverage the relatively high engagement rates in sectors such as Travel and FMCG — Food — to develop cross-promotional campaigns that resonate with the target automotive audience.

Monitor emerging engagement patterns within retail and beauty & cosmetics sectors to adapt strategies that could enhance interactions within the automotive market in Spain.

Key Recommendations

Average Engagement Rate by Platform

Leverage TikTok for automotive marketing in Spain, as it shows the highest engagement rate (1.36%), especially with video content, to reach a younger and dynamic audience.

Focus on video content across all platforms, with particular emphasis on TikTok, to maximize engagement in the Spanish automotive market.

Enhance your visual storytelling on Instagram and YouTube, where video content also performs well, to attract and engage automotive consumers in Spain.

Key Recommendations

Top Content Types Across-Channels

Focus on TikTok for automotive marketing in Spain given its high engagement rate of 1.36%, indicating strong audience interaction with video content.

Leverage Instagram and YouTube for video campaigns, as they also show notable engagement levels, especially for visual and video content, which are effective for automotive showcasing.

Consider experimenting with Facebook's photo content and Twitter's text content to diversify content strategy, but prioritize high-performing platforms for maximum engagement.

Top Content Type
Avg. Engagement Rate
TikTok
Video
1.36
Instagram
Video
0.3
YouTube
Video
0.24
Facebook
Photo
0.14
Twitter
Text
0.02

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