Italy Sports Benchmarks

Discover social media benchmark reports for brands in Italy Sports

S

Sports

9 Brands

0.43%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
20.1Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

The Industrial & Manufacturing industry exhibits an exceptionally high engagement rate of 3.02%, suggesting a strong resonance with the audience; consider increasing content frequency or investing in targeted campaigns in this sector.

Retail and Beauty & Cosmetics also demonstrate high engagement rates (around 0.81 and 0.80 respectively), indicating effective content strategies—analyze their approaches for insights into creative formats and messaging that drive interaction.

Travel, FMCG - Food, and Fashion & Apparel show moderate engagement levels; assess content themes and audience targeting to identify opportunities for boosting engagement in these industries.

Key Recommendations

Average Engagement Rate by Platform

Invest more in TikTok, as it has the highest engagement rate among platforms, indicating strong audience resonance with video content.

Leverage Instagram for videos to capitalize on its solid engagement, especially by experimenting with creative formats that appeal to its users.

Evaluate opportunities to increase activity on Facebook and Twitter by exploring different content types or formats to enhance engagement.

Key Recommendations

Top Content Types Across-Channels

Focus more on TikTok, as it has the highest engagement rate at approximately 1.13%, especially using video content to maximize reach.

Enhance content strategies on Instagram and YouTube by leveraging their video formats, targeting their audiences' preferences to improve engagement.

Evaluate and optimize content on Facebook and Twitter, where engagement rates are lower, possibly by testing different content types or formats to see what resonates best with their audiences.

Top Content Type
Avg. Engagement Rate
TikTok
Video
1.13
Instagram
Video
0.71
YouTube
Video
0.28
Facebook
Photo
0.07
Twitter
Text
0.05

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