Discover social media benchmark reports for brands in Italy Sports
Sports
9 Brands
Explore top-performing brands from Sports Across industries
Key Recommendations
The Industrial & Manufacturing industry exhibits an exceptionally high engagement rate of 3.02%, suggesting a strong resonance with the audience; consider increasing content frequency or investing in targeted campaigns in this sector.
Retail and Beauty & Cosmetics also demonstrate high engagement rates (around 0.81 and 0.80 respectively), indicating effective content strategies—analyze their approaches for insights into creative formats and messaging that drive interaction.
Travel, FMCG - Food, and Fashion & Apparel show moderate engagement levels; assess content themes and audience targeting to identify opportunities for boosting engagement in these industries.
Key Recommendations
Invest more in TikTok, as it has the highest engagement rate among platforms, indicating strong audience resonance with video content.
Leverage Instagram for videos to capitalize on its solid engagement, especially by experimenting with creative formats that appeal to its users.
Evaluate opportunities to increase activity on Facebook and Twitter by exploring different content types or formats to enhance engagement.
Key Recommendations
Focus more on TikTok, as it has the highest engagement rate at approximately 1.13%, especially using video content to maximize reach.
Enhance content strategies on Instagram and YouTube by leveraging their video formats, targeting their audiences' preferences to improve engagement.
Evaluate and optimize content on Facebook and Twitter, where engagement rates are lower, possibly by testing different content types or formats to see what resonates best with their audiences.
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