Italy Sports Benchmarks

Discover social media benchmark reports for brands in Italy Sports

S

Sports

9 Brands

0.43%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
21.76Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on TikTok for Sports marketing in Italy, as it has the highest engagement rate (1.14), especially with video content, to reach a younger, dynamic audience.

Utilize Instagram's video content to engage sports fans visually, leveraging its strong performance in the industry for targeted campaigns.

Consider supplementing efforts on YouTube for comprehensive reach, but prioritize TikTok and Instagram for optimized engagement in the Italian sports market.

Key Recommendations

Average Engagement Rate by Platform

Leverage TikTok's high engagement rate (1.14%) to create short, viral video content tailored to sports fans in Italy.

Focus on Instagram for visual storytelling with video content, as it shows significant engagement, to build a vibrant sports community.

Optimize YouTube content to further engage fans through longer-form videos, highlights, and athlete interviews, complementing TikTok and Instagram strategies.

Key Recommendations

Top Content Types Across-Channels

Focus on TikTok for Sports marketing in Italy, as it has the highest engagement rate (1.14), especially with video content, to reach a younger, dynamic audience.

Utilize Instagram's video content to engage sports fans visually, leveraging its strong performance in the industry for targeted campaigns.

Consider supplementing efforts on YouTube for comprehensive reach, but prioritize TikTok and Instagram for optimized engagement in the Italian sports market.

Top Content Type
Avg. Engagement Rate
TikTok
Video
1.14
Instagram
Video
0.7
YouTube
Video
0.28
Facebook
Photo
0.06
Twitter
Text
0.05

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