Italy Retail Benchmarks
Discover social media benchmark reports for brands in Italy Retail
Retail
7 Brands
Top Brands in Retail
Explore top-performing brands from Retail Across industries
Key Recommendations
Industry Performance Insights
The Industrial & Manufacturing industry exhibits an exceptionally high engagement rate of 3.02%, suggesting a strong resonance with the audience; consider increasing content frequency or investing in targeted campaigns in this sector.
Retail and Beauty & Cosmetics also demonstrate high engagement rates (around 0.81 and 0.80 respectively), indicating effective content strategies—analyze their approaches for insights into creative formats and messaging that drive interaction.
Travel, FMCG - Food, and Fashion & Apparel show moderate engagement levels; assess content themes and audience targeting to identify opportunities for boosting engagement in these industries.
Key Recommendations
Average Engagement Rate by Platform
Leverage TikTok for video content, as it has the highest engagement rate at over 5.37%, indicating strong audience resonance.
Consider optimizing YouTube video strategies to maintain or boost engagement, given its second-highest rate among platforms.
Evaluate opportunities to increase engagement on Instagram by experimenting with new creative formats or content types, even though its current rate is relatively low.
Key Recommendations
Top Content Types Across-Channels
Focus on TikTok as it has the highest engagement rate (5.37%), indicating strong audience resonance with video content on this platform.
Explore content strategies on YouTube to further boost engagement, as it shows significant performance with a 2.41% rate.
Consider testing new creative formats and interaction tactics on Instagram to increase its relatively low engagement rate of 0.13%, especially leveraging video content.
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