Italy Finance & Banking Benchmarks

Discover social media benchmark reports for brands in Italy Finance & Banking

F

Finance & Banking

5 Brands

0.56%Engagement icon
Average Engagement Rate
Carousel AlbumLikes icon
Top Content (By Eng. Rate)
1.01Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on creating engaging and informative content tailored to the Italian Finance & Banking audience to increase engagement.

Leverage digital channels popular in Italy, such as social media and online banking platforms, to reach potential customers effectively.

Analyze competitors within the industry to identify successful engagement strategies and adapt them to your campaigns.

Key Recommendations

Average Engagement Rate by Platform

Leverage Instagram's high engagement rate of over 1.11% for video content to boost brand visibility in the Italian finance and banking sector.

Focus on creating more video content for YouTube, which also shows strong engagement, to reach a broader audience.

Evaluate and optimize content strategies on Twitter and Facebook, where engagement rates are comparatively low, by experimenting with different content formats or targeting approaches.

Key Recommendations

Top Content Types Across-Channels

Focus on creating engaging video content on Instagram and YouTube, as they have the highest engagement rates in the Finance & Banking industry for Italy.

Leverage Instagram's strong video performance to increase brand visibility and customer engagement, particularly through short-form videos and visual storytelling.

Explore initiatives on Twitter to boost engagement, possibly by integrating more interactive text-based campaigns, given its comparatively higher engagement rate than Facebook.

Top Content Type
Avg. Engagement Rate
Instagram
Video
1.12
YouTube
Video
0.8
Twitter
Text
0.17
Facebook
Photo
0.05

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