Italy Fashion & Apparel Benchmarks

Discover social media benchmark reports for brands in Italy Fashion & Apparel

F

Fashion & Apparel

7 Brands

0.68%Engagement icon
Average Engagement Rate
PhotoLikes icon
Top Content (By Eng. Rate)
3.33Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus more on TikTok and Twitter for Fashion & Apparel in Italy, as they demonstrate higher engagement rates, indicating effective content resonance.

Enhance video content strategy on TikTok and YouTube to capitalize on their top content types, potentially increasing brand visibility and audience interaction.

Evaluate and optimize Instagram and Facebook campaigns by exploring new creative approaches, since their current engagement rates suggest room for improvement.

Key Recommendations

Average Engagement Rate by Platform

Focus on TikTok and Twitter for engaging the Fashion & Apparel audience in Italy, as these platforms show the highest engagement rates.

Leverage video content on TikTok and YouTube to maximize reach and impact, given their top content types and higher engagement metrics.

Consider enhancing visual storytelling on Instagram, despite its lower engagement rate, to build a strong brand presence in the Italian fashion market.

Key Recommendations

Top Content Types Across-Channels

Focus more on TikTok and Twitter for Fashion & Apparel in Italy, as they demonstrate higher engagement rates, indicating effective content resonance.

Enhance video content strategy on TikTok and YouTube to capitalize on their top content types, potentially increasing brand visibility and audience interaction.

Evaluate and optimize Instagram and Facebook campaigns by exploring new creative approaches, since their current engagement rates suggest room for improvement.

Top Content Type
Avg. Engagement Rate
TikTok
Video
1.71
Twitter
Text
1.37
YouTube
Video
1.01
Instagram
Video
0.16
Facebook
Photo
0.04

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