Italy Automotive Benchmarks

Discover social media benchmark reports for brands in Italy Automotive

A

Automotive

7 Brands

0.41%Engagement icon
Average Engagement Rate
AlbumLikes icon
Top Content (By Eng. Rate)
1.12Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on increasing engagement within the Automotive industry by analyzing top campaigns to identify creative strategies that resonate with the Italian audience.

Leverage insights from industries with higher engagement rates like Industrial & Manufacturing to refine messaging and content styles for the Automotive sector in Italy.

Explore cross-industry collaboration opportunities, such as integrating elements from Travel or Retail sectors, to boost automotive brand visibility and engagement.

Key Recommendations

Average Engagement Rate by Platform

Leverage TikTok, Instagram, and YouTube for video campaigns, as they show higher engagement rates in Italy's automotive market, indicating strong audience interest in video content.

Focus on creating engaging video content tailored for TikTok and Instagram to maximize engagement, given their top performance in the industry.

Utilize Facebook's photo content strategy to complement video campaigns, but consider increasing video content to improve overall engagement rates, especially over platforms like Twitter for automotive marketing in Italy.

Key Recommendations

Top Content Types Across-Channels

Focus on TikTok, Instagram, and YouTube for automotive marketing in Italy, as they show the highest engagement rates in the video content category.

Leverage the popularity of video content on these platforms to create engaging and visually appealing campaigns that resonate with Italian automotive audiences.

Consider less investment on Twitter for this industry, given its significantly lower engagement rate, and allocate resources towards platforms with higher interaction.

Top Content Type
Avg. Engagement Rate
TikTok
Video
0.55
Instagram
Video
0.54
YouTube
Video
0.52
Facebook
Photo
0.4
Twitter
Text
0.21

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