Italy Automotive Benchmarks

Discover social media benchmark reports for brands in Italy Automotive

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Automotive

7 Brands

0.31%Engagement icon
Average Engagement Rate
imageLikes icon
Top Content (By Eng. Rate)
0.99Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

The Industrial & Manufacturing industry exhibits an exceptionally high engagement rate of 3.02%, suggesting a strong resonance with the audience; consider increasing content frequency or investing in targeted campaigns in this sector.

Retail and Beauty & Cosmetics also demonstrate high engagement rates (around 0.81 and 0.80 respectively), indicating effective content strategies—analyze their approaches for insights into creative formats and messaging that drive interaction.

Travel, FMCG - Food, and Fashion & Apparel show moderate engagement levels; assess content themes and audience targeting to identify opportunities for boosting engagement in these industries.

Key Recommendations

Average Engagement Rate by Platform

Leverage TikTok and Instagram, which have the highest engagement rates, to maximize content reach and effectiveness.

Focus on video content across these platforms, as videos are identified as the top content type for high engagement.

Consider improving visual content strategies on Facebook, where the engagement rate is significantly lower, to enhance overall performance.

Key Recommendations

Top Content Types Across-Channels

Leverage TikTok, Instagram, and YouTube for video content, as they show the highest engagement rates among platforms.

Focus on video content strategies for these platforms to maximize audience interaction and campaign effectiveness.

Consider exploring and testing different video formats on TikTok and Instagram, which are currently leading in engagement.

Top Content Type
Avg. Engagement Rate
TikTok
Video
0.55
Instagram
Video
0.54
YouTube
Video
0.52
Twitter
Text
0.21
Facebook
Photo
0.02

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