Germany Industrial & Manufacturing Benchmarks

Discover social media benchmark reports for brands in Germany Industrial & Manufacturing

I

Industrial & Manufacturing

6 Brands

0.24%Engagement icon
Average Engagement Rate
PhotoLikes icon
Top Content (By Eng. Rate)
1.31Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on enhancing digital marketing strategies within the Industrial & Manufacturing sector in Germany, leveraging platforms with higher engagement rates like FMCG Beverages, which shows a high engagement rate of approximately 3.06%.

Develop targeted content that highlights innovation, quality, and sustainability in manufacturing to resonate with audiences in Germany, potentially increasing engagement.

Consider benchmarking against industries like FMCG Beverages and Food to adapt successful content formats and messaging that drive higher engagement in the German market.']}

Key Recommendations

Average Engagement Rate by Platform

Explore TikTok as a key platform for engaging the German Industrial & Manufacturing audience, given its highest engagement rate of 1.067%. Focus on short, dynamic video content to leverage its top content type.

Enhance visual storytelling on Instagram by creating high-quality videos, capitalizing on its strong engagement rate of 0.445%, to showcase industrial processes or manufacturing innovations.

Reassess the use of Facebook and Twitter for the target industry, as their lower engagement rates of 0.100% and 0.057% respectively suggest limited effectiveness; consider reallocating resources to higher-performing platforms.

Key Recommendations

Top Content Types Across-Channels

Focus on TikTok for engaging video content, as it has the highest engagement rate among platforms for the Industrial & Manufacturing industry in Germany.

Optimize visual content on Instagram, leveraging its popularity for videos to increase engagement.

Explore opportunities on Facebook and YouTube with tailored content strategies, recognizing their lower engagement but potential for targeted outreach.

Top Content Type
Avg. Engagement Rate
TikTok
Video
1.07
Instagram
Video
0.44
Facebook
Photo
0.2
YouTube
Video
0.07
Twitter
Text
0.05

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