Germany Hospitality & Hotels Benchmarks
Discover social media benchmark reports for brands in Germany Hospitality & Hotels
Hospitality & Hotels
8 Brands
Top Brands in Hospitality & Hotels
Explore top-performing brands from Hospitality & Hotels Across industries
Key Recommendations
Industry Performance Insights
Focus on FMCG — Beverages, which has the highest engagement rate at 3.28%, to leverage its strong audience response.
Analyze successful campaigns within FMCG — Food and Hospitality & Hotels industries to identify effective content strategies and creative approaches.
For industries with lower engagement like Fashion & Apparel and Beauty & Cosmetics, consider testing new formats or messaging to increase interaction and brand resonance across these segments.
Key Recommendations
Average Engagement Rate by Platform
Leverage TikTok and YouTube further for high engagement, focusing on video content strategies that resonate with your audience.
Consider enhancing visual content on Instagram to boost engagement, given its higher value compared to Facebook and Twitter.
Evaluate your content mix across platforms to tailor your messaging and creative formats, maximizing engagement on each platform.
Key Recommendations
Top Content Types Across-Channels
Focus on TikTok and YouTube, which exhibit the highest engagement rates for video content, to maximize content impact.
Explore creative video strategies on Instagram to increase engagement, as its rate is significantly higher than Facebook and Twitter.
Evaluate content types across platforms to optimize for the highest-performing formats, especially video for TikTok and YouTube.
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