Germany Automotive Benchmarks

Discover social media benchmark reports for brands in Germany Automotive

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Automotive

7 Brands

0.35%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
12.65Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on FMCG — Beverages, which has the highest engagement rate at 3.28%, to leverage its strong audience response.

Analyze successful campaigns within FMCG — Food and Hospitality & Hotels industries to identify effective content strategies and creative approaches.

For industries with lower engagement like Fashion & Apparel and Beauty & Cosmetics, consider testing new formats or messaging to increase interaction and brand resonance across these segments.

Key Recommendations

Average Engagement Rate by Platform

Focus on TikTok for video content, as it has the highest engagement rate of 1.42%, indicating strong audience resonance.

Enhance your Instagram video strategies to leverage its solid engagement rate of 0.41%, capitalizing on its interactive visual platform.

Maintain presence on YouTube with engaging video content, given its respectable engagement rate of 0.29%, and experiment with new formats to boost performance.

Key Recommendations

Top Content Types Across-Channels

Focus on increasing engagement on Facebook and Twitter by experimenting with different content formats and interactive elements.

Leverage TikTok's high engagement rate in the Video category to develop more creative and trend-aligned video content.

Monitor emerging trends on Instagram and YouTube to adapt successful content strategies that resonate with their audiences.

Top Content Type
Avg. Engagement Rate
TikTok
Video
1.42
Instagram
Video
0.41
YouTube
Video
0.29
Twitter
Text
0.04
Facebook
Photo
0.02

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