France Hospitality & Hotels Benchmarks
Discover social media benchmark reports for brands in France Hospitality & Hotels
Hospitality & Hotels
6 Brands
Top Brands in Hospitality & Hotels
Explore top-performing brands from Hospitality & Hotels Across industries
Key Recommendations
Industry Performance Insights
Leverage YouTube's high engagement rate by investing in video content that highlights unique hotel experiences and amenities to attract French travelers.
Utilize Facebook's strong engagement to promote visual content such as photos of accommodations, dining, and local attractions to increase booking interest.
Consider increasing TikTok campaigns to explore untapped engagement potential, particularly with short, creative videos that appeal to younger audiences interested in hospitality and travel in France.
Key Recommendations
Average Engagement Rate by Platform
Focus on YouTube and Facebook to maximize engagement with hospitality and hotel content in France, as these platforms show the highest engagement rates, especially with video and photo content respectively.
Leverage rich media formats like videos on YouTube and photos on Facebook to attract potential hotel guests and showcase amenities.
Consider experimenting with Instagram videos to tap into its growing popularity, even though engagement is comparatively lower, to diversify your content mix and reach a broader audience.
Key Recommendations
Top Content Types Across-Channels
Leverage YouTube's high engagement rate by investing in video content that highlights unique hotel experiences and amenities to attract French travelers.
Utilize Facebook's strong engagement to promote visual content such as photos of accommodations, dining, and local attractions to increase booking interest.
Consider increasing TikTok campaigns to explore untapped engagement potential, particularly with short, creative videos that appeal to younger audiences interested in hospitality and travel in France.
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