France FMCG — Beverages Benchmarks

Discover social media benchmark reports for brands in France FMCG — Beverages

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FMCG — Beverages

9 Brands

0.5%Engagement icon
Average Engagement Rate
ReelLikes icon
Top Content (By Eng. Rate)
0.1Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

The Finance & Banking industry exhibits the highest engagement rate at 62.83%, suggesting strong content resonance; consider investing further in this sector to maximize audience interaction.

Fashion & Apparel and Travel have relatively higher engagement rates compared to others. Analyze successful campaigns within these industries to identify creative strategies and content formats that drive engagement.

For industries with lower engagement like Hospitality & Hotels and Retail, explore innovative storytelling and multimedia content to enhance audience connection and boost performance.

Key Recommendations

Average Engagement Rate by Platform

Leverage Instagram's high engagement with video content to optimize your campaigns and creative strategies.

Explore opportunities on TikTok and YouTube to boost engagement, as these platforms show potential for growth despite current lower ERs.

Analyze Instagram's successful video content to identify innovative trends and formats that can be adapted across other platforms.

Key Recommendations

Top Content Types Across-Channels

Leverage Instagram's high engagement rate with video content to maximize reach and audience interaction.

Consider boosting video strategies on TikTok and YouTube, as these platforms also have strong video content categories, to increase overall engagement.

Top Content Type
Avg. Engagement Rate
Instagram
Video
1.99
YouTube
Video
0.2
Twitter
Text
0
Facebook
Photo
0
TikTok
Video
0

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