Discover social media benchmark reports for brands in France Education
Education
7 Brands
Explore top-performing brands from Education Across industries
Key Recommendations
The Finance & Banking industry exhibits the highest engagement rate at 62.83%, suggesting strong content resonance; consider investing further in this sector to maximize audience interaction.
Fashion & Apparel and Travel have relatively higher engagement rates compared to others. Analyze successful campaigns within these industries to identify creative strategies and content formats that drive engagement.
For industries with lower engagement like Hospitality & Hotels and Retail, explore innovative storytelling and multimedia content to enhance audience connection and boost performance.
Key Recommendations
Focus on creating engaging video content for Instagram, as it leads with a high engagement rate of approximately 1.39%, especially in video categories.
Given the lower engagement rates on TikTok, consider evaluating and optimizing your video strategies or exploring new content formats to boost performance.
For platforms like Facebook and YouTube, where engagement rates are below 0.15%, reassess your media types and creative approaches to increase user interaction, possibly by experimenting with different content types or targeted campaigns.
Key Recommendations
Leverage Instagram's high engagement rate for video content by creating more dynamic and visually appealing videos to maximize reach.
Focus on refining TikTok video strategies to improve engagement, considering its growing popularity and unique user base.
Evaluate content strategies for Facebook and YouTube to identify ways to enhance engagement, particularly in photo and video formats, respectively.
Get strategic insights, analyze the social performance across all channels, compare metrics from different periods, and download reports in seconds.