France Education Benchmarks

Discover social media benchmark reports for brands in France Education

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Education

7 Brands

0.47%Engagement icon
Average Engagement Rate
linkLikes icon
Top Content (By Eng. Rate)
0.47Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

The Finance & Banking industry exhibits the highest engagement rate at 62.83%, suggesting strong content resonance; consider investing further in this sector to maximize audience interaction.

Fashion & Apparel and Travel have relatively higher engagement rates compared to others. Analyze successful campaigns within these industries to identify creative strategies and content formats that drive engagement.

For industries with lower engagement like Hospitality & Hotels and Retail, explore innovative storytelling and multimedia content to enhance audience connection and boost performance.

Key Recommendations

Average Engagement Rate by Platform

Focus on creating engaging video content for Instagram, as it leads with a high engagement rate of approximately 1.39%, especially in video categories.

Given the lower engagement rates on TikTok, consider evaluating and optimizing your video strategies or exploring new content formats to boost performance.

For platforms like Facebook and YouTube, where engagement rates are below 0.15%, reassess your media types and creative approaches to increase user interaction, possibly by experimenting with different content types or targeted campaigns.

Key Recommendations

Top Content Types Across-Channels

Leverage Instagram's high engagement rate for video content by creating more dynamic and visually appealing videos to maximize reach.

Focus on refining TikTok video strategies to improve engagement, considering its growing popularity and unique user base.

Evaluate content strategies for Facebook and YouTube to identify ways to enhance engagement, particularly in photo and video formats, respectively.

Top Content Type
Avg. Engagement Rate
Instagram
Video
1.36
TikTok
Video
0.24
Facebook
Photo
0.12
YouTube
Video
0.11
Twitter
Text
0

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