France Beauty & Cosmetics Benchmarks

Discover social media benchmark reports for brands in France Beauty & Cosmetics

B

Beauty & Cosmetics

6 Brands

0.09%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
1.51Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Leverage TikTok's high engagement rate (approximately 24.2%) in the Beauty & Cosmetics industry to create trendy, short-form video content that resonates with French audiences.

Focus on Instagram for visually appealing video content, given its significant engagement rate of around 14.6%, to showcase product visuals and tutorials effectively.

Prioritize video content across platforms, especially on TikTok and Instagram, to maximize audience interaction and brand visibility in the French market.

Key Recommendations

Average Engagement Rate by Platform

Capitalize on TikTok for its high engagement rate (24.2%) in the Beauty & Cosmetics industry in France, focusing on video content to maximize reach and resonance.

Leverage Instagram's video content to enhance brand visibility, given its strong engagement (14.6%), especially by creating interactive and visually appealing campaigns.

Reevaluate the investment in Facebook and Twitter, where engagement rates are low, by either optimizing content strategies or reallocating resources to higher-performing platforms like TikTok and Instagram.

Key Recommendations

Top Content Types Across-Channels

Leverage TikTok's high engagement rate (approximately 24.2%) in the Beauty & Cosmetics industry to create trendy, short-form video content that resonates with French audiences.

Focus on Instagram for visually appealing video content, given its significant engagement rate of around 14.6%, to showcase product visuals and tutorials effectively.

Prioritize video content across platforms, especially on TikTok and Instagram, to maximize audience interaction and brand visibility in the French market.

Top Content Type
Avg. Engagement Rate
TikTok
Video
0.25
Instagram
Video
0.15
YouTube
Video
0.02
Facebook
Photo
0.01
Twitter
Text
0

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