FREE TikTok analytics

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*this analysis only takes into consideration data for the last 30 days.

FREE social media analytics

How to analyze your TikTok performance with Socialinsider

Socialinsider’s social media analytics allow you to measure and compare social media performance against competitors and industry peers.

Step 1

Start by creating a trial account

Step 2

Connect the profiles you manage

Step 3

Select the time frame you want to analyze

Step 4

See your best-performing content types and themes

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Analyze your TikTok performance

Easily analyze and track your TikTok metrics, conduct audits, and perform TikTok competitor analysis with Socialinsider.

FAQs about TikTok analytics

Got a question? We've got answers.

How to see TikTok analytics

To see TikTok analytics, open the TikTok app, go to your profile, tap the three lines (menu) in the top right corner, then select "Business" or "Creator Tools," and tap "Analytics." You will find sections like Overview, Content, Followers, and LIVE that show various performance metrics of your account and videos.

How to turn on analytics on TikTok

Analytics are available once you switch your TikTok account to a Pro account (either Creator or Business). To enable it, go to your profile, tap the menu, select "Manage account," then "Switch to Pro Account." After switching, analytics will start appearing within about 7 days as TikTok collects data.

How to turn off TikTok analytics

TikTok does not provide a direct option to "turn off" analytics. If you want to stop seeing analytics or sharing data, you would need to switch back from a Pro account to a personal account, which disables access to detailed analytics.

Does TikTok have robust analytics?

Yes, TikTok offers robust analytics with detailed insights into video performance, follower demographics and activity, engagement metrics (likes, comments, shares), profile views, and live stream stats. The analytics dashboard is divided into Overview, Content, Followers, and LIVE sections, providing comprehensive data to guide content strategy. Still, if you need historical data or you want to benchmark your performance against competitors and industry peers, it's better to use a third-party social media analytics platform like Socialinsider.

What is "Other" on TikTok analytics?

The search results do not explicitly define "Other" in TikTok analytics. However, in analytics contexts, "Other" often refers to traffic or engagement sources that don’t fit into predefined categories. For precise meaning, checking TikTok’s official help or your analytics dashboard tooltips may clarify this.

What does personal profile mean on TikTok analytics?

A personal profile on TikTok analytics refers to a standard, non-Pro account. Personal profiles have limited or no access to detailed analytics. To access full analytics, you must switch to a Creator or Business (Pro) account. Personal profile analytics are basic and may include only simple metrics like follower count and video views.

Why can’t I see analytics on TikTok?

You cannot see analytics if your account is not a Pro account (Creator or Business). TikTok requires you to switch to a Pro account to access analytics. Also, after switching, it takes about 7 days for analytics data to appear. If you still don’t see analytics, ensure you are logged in properly and have posted some content to generate data.

What time zone is TikTok analytics?

TikTok analytics data is displayed in your local time zone and updates every 24 hours. This means the timestamps and daily metrics align with the time zone set on your device or account.

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