10 TikTok Tips For Creating Better Content: Insights From Brands and Creators

Dive into this action-packed guide brimming with the hottest TikTok tips and tricks used by elite social media gurus.

Uncover the secrets behind crafting standout TikToks, master the art of going viral, and get pro tips for going live on TikTok.

If you've ever wondered what makes a good TikTok or how to hit that elusive 'For You' page, you're about to get all the insider insights you need to skyrocket your TikTok success.

So buckle up—it's time to make your TikTok unmissable.

#1. Make use of the green screen effect

Leveraging the green screen effect is one of the most powerful TikTok filming tips that transform how you tell stories on the platform.

With TikTok's rich array of filters and effects, the green screen stands out for its ability to maintain your presence on screen while switching backgrounds to enhance your narrative visually.

This effect mimics traditional green screen techniques, allowing you to layer different images behind you as you speak. It's an excellent tool for adding depth to your videos, whether you're explaining complex topics, giving recommendations, or simply aiming to entertain your audience.

#2. Use pattern interrupts to maximize TikTok retention

Using pattern interrupts is one of the best TikTok video tips creators swear by.

Keep your content dynamic by editing your videos to change scenes or angles swiftly to help maintain viewer interest.

Another TikTok advice you might leverage is using humor and surprises to make your videos more entertaining and memorable. Showcase authentic reactions to trends, challenges, or news, creating a relatable and engaging experience that encourages longer watch times.

Showcasing how to succeed on TikTok, these tips will help you elevate your presence within the platform and keep your audience coming back for more.

#3. Use call-to-actions

CTAs effectively guide your viewers on what to do next, whether it’s encouraging them to like, comment, share, or follow your page.

This directive approach helps convert passive viewers into active participants, enhancing user engagement and increasing the viral potential of your videos.

Integrating clear CTAs is one of the best tips and tricks for TikTok, as it not only drives audience interaction but also supports your goals for growth and engagement on the platform.

By clearly stating what action you want viewers to take, you can more effectively build your community and foster a more interactive channel.

#4. Show real humans in your TikToks

This strategy isn’t just about posting videos—it’s about bringing genuine creativity and unique perspectives to the table, which falls among the essential approaches marketers should leverage.

Let real people take your content to new heights, making each video a shared, resonant experience that stands out in the endless sea of TikTok scrolls.

Showcasing real people in your TikTok videos is a dynamic approach that taps into what the platform does best: celebrating its vibrant community of creators.

The most engaging and memorable TikTok content often features real individuals, which is a key lesson you need to learn if you want to become successful on TikTok.

#5. Start your TikTok videos with a hook

Mind the first three seconds of your video.

One of the best ways to start a TikTok is by creating a great hook.

This strategy optimizes content creation by focusing on immediate engagement and maintaining viewer interest. So, if you’ve wrapped your head around different content approaches, wondering how to make good TikTok videos, know this is a great way of stirring viewership.

In TikTok's dynamic environment, where users swiftly scroll past countless videos, a powerful and engaging start is essential to make your content stand out.

By captivating your audience within the first seconds, you maximize the likelihood that they will watch the entire video, engage with it, and potentially share it—all vital components for viral growth.

#6. Keep your captions short and sweet

Keeping your captions short is surely one of the best TikTok tricks, and tips I can give you.

And that’s because of how the platform and its users operate.

TikTok is known for its brief, snappy videos that users prefer to watch quickly. Short captions fit this fast-paced style perfectly—they're easy to read quickly, enhancing user engagement.

In fact, according to one of our TikTok studies, captions under 10 words have the highest view rates, 10.25% on average.

#7. Take inspiration from your comments

Taking inspiration from your comments for your TikToks is one of the most effective TikTok marketing tips.

This approach not only fosters a sense of community and engagement by showing your audience that their feedback matters; but it also provides you with fresh TikTok ideas that are proven to resonate with your followers.

Incorporating suggestions and responding to comments in your content is one of the TikTok posting tips that are vital for understanding what makes a good TikTok.

As shown in the example above, it can lead to more personalized and relevant videos, which is a key strategy for making a successful TikTok.

#8. Repeat successful topics

If you're wondering how to make great TikTok videos, one effective strategy is to repeat successful topics.

By revisiting themes or ideas that have garnered positive responses, you align your content creation with the proven interests of your followers.

What makes this a great TikTok posting strategy is its capacity to boost engagement through familiar themes while establishing your niche, making your profile more memorable and shareable.

Overall, this strategy plays a pivotal role in defining how to become successful on TikTok, emphasizing consistency and relevance in your content offerings.

#9. Leverage how-to videos to offer value

Leveraging how-to videos is one of the best tips for TikTok when it comes to engaging your audience effectively.

They cater to viewers by providing practical solutions or teaching new skills, addressing their specific needs and questions.

WikiHow's TikTok profile successfully leverages how-to videos, demonstrating a powerful strategy that other brands and creators can replicate to educate and engage their audience effectively.

This strategy not only makes each video a valuable resource but also truly embodies the essence of how to make successful TikTok videos.

Engaging and informative, how-to content naturally encourages viewer interactions such as comments, shares, and likes, significantly enhancing your reach and presence on the platform.

#10. Eat & breathe pop culture

Immersing yourself in pop culture and current events is an important lesson from the how to succeed on TikTok playbook.

Users on the platform are also interested in staying informed about the world around them.

By tapping into this interest, you can use TikTok’s dynamic format to quickly share your perspectives and insights on trending topics, whether they're global news, the latest movies, or popular TV shows.

This approach aligns seamlessly with other helpful tips for posting on TikTok, allowing you to connect with your audience by engaging them with content that resonates with their everyday interests and cultural conversations.

Bonus: top tips for going live on TikTok

To effectively engage your audience on TikTok, use these TikTok Live tips to elevate your streaming success.

Here are a couple of essential ideas to improve your live sessions and connect more deeply with your viewers.

• Plan your content

Preparation is one of the best tips for going live on TikTok.

Begin by outlining the topics you plan to discuss and jotting down some key talking points to keep the conversation flowing smoothly and prevent awkward pauses.

You may also draft a checklist to organize any necessary props, visuals, or supporting materials you might need.

This approach not only enhances the quality of your broadcast but also maximizes viewer engagement.

• Prepare and promote your session

Informing your TikTok followers in advance is crucial to ensure they can tune in.

Use your TikTok videos and Stories to tease the upcoming live event.

This method is an effective TikTok tip to keep your audience engaged and excited.

Additionally, leverage other social platforms like Instagram, Twitter, or Facebook to broaden your reach and attract more TikTok views.

Some creators find it beneficial to establish a regular schedule for going live, which helps followers remember and join regularly.

• Keep it interactive

One of the best tips for TikTok live is keeping your viewers engaged throughout the stream is vital.

Use TikTok’s built-in features like polls, Q&A boxes, and live duets or guest features to interact with your audience.

This helps you build a more dynamic and connected community.

• Leverage trending topics

Another useful TikTok live tip is staying updated with current TikTok trends and incorporating them into your live sessions.

This relevance can attract more viewers who are browsing content related to current trends.

Make sure to add your unique spin to keep it original and engaging.

• Stay on longer

When considering tips for going live on TikTok, one crucial aspect to keep in mind is the duration of your live stream.

This element can significantly impact its reach and TikTok engagement.

Longer streams have a higher chance of gathering more viewers, as people might take time to notice you’re live and join in.

A good duration to aim for is between 30 minutes to an hour, giving you enough time to engage deeply with your audience without the stream feeling too long.

• Enhance viewer incentives

When exploring how to use TikTok effectively, when it comes to live session, keep in mind that incorporating giveaways, shoutouts, or exclusive content can greatly boost viewer engagement and participation.

Offering giveaways, shoutouts, or exclusive content during live streams can significantly increase viewer engagement and participation.

Make sure any promotions comply with TikTok’s guidelines and are clear regarding how to participate and win.

• Post-stream engagement

When it comes to maximizing the impact of your TikTok live sessions, consider extending their reach beyond the live stream itself.

One effective strategy is to share highlights or a recap of the session on your TikTok feed or other social media platforms.

Doing so not only attracts viewers who may have missed the live session but also enriches your content repertoire across channels.

Additionally, don't forget to actively engage with any comments or questions posted after the stream. This ongoing interaction helps foster a sense of community and connection with your audience, ultimately strengthening your online presence and relationships.

By mixing the TikTok tips we’ve presented, you can create compelling and impactful live experiences that leave a lasting impression on your audience.

Final thoughts

Hopefully, these tips for making TikTok videos got your creative juices flowing enough to let your content do the talking.

Remember, on TikTok, there's no limit to what you can achieve, so don't hold back.

Grab your phone, and let's make some viral TikTok magic happen.