Retail Referencias del sector.

Descubre informes de benchmark en redes sociales para marcas en Retail

R

Retail

38 Marcas

0.42Engagement icon
Promedio de tasa de engagement
VideoLikes icon
Mejor contenido (por tasa de engagement).
1.69Likes icon
Frecuencia promedio de publicaciones (por día).

Recomendaciones clave.

Insights de desempeño del sector.

Focus on creating engaging video content for Travel brands on YouTube, as it shows the highest engagement rate among the listed industries.

Enhance TikTok campaigns in FMCG—Beverages, Education, and FMCG—Food sectors by leveraging trending formats and interactive features to boost engagement.

Develop tailored content strategies for all industries, emphasizing platform-specific trends and audience preferences, to maximize engagement across diverse markets.

Recomendaciones clave.

Insights de rendimiento de la plataforma.

Focus marketing efforts on TikTok for the Retail industry, as it has the highest engagement rate at approximately 1.89%, indicating strong audience interaction with video content.

Enhance visual storytelling on YouTube, which also shows solid engagement, by producing high-quality video content tailored to retail consumers.

Consider integrating Instagram videos into your strategy, leveraging its substantial engagement rate, to increase brand visibility and customer engagement in the retail sector.

Recomendaciones clave.

Insights sobre el rendimiento del contenido.

Capitalize on TikTok's high engagement rate (1.89%), especially with video content, to reach and resonate with retail audiences through creative, trend-driven campaigns.

Leverage YouTube's solid engagement (0.70%) to develop longer-form video content that highlights product demonstrations, reviews, or retail stories to deepen consumer connection.

Focus on Instagram video content to boost engagement further, considering its current position; utilize visually appealing formats like reels or shoppable videos to increase retail brand visibility.

Top Content Type
Avg. Engagement Rate
TikTok
Video
1.89
YouTube
Video
0.72
Instagram
Video
0.24
Facebook
Photo
0.1
Twitter
Text
0.03

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