Hospitality & Hotels Referencias del sector.
Descubre informes de benchmark en redes sociales para marcas en Hospitality & Hotels
Hospitality & Hotels
43 Marcas
Hospitality & Hotels Global Brands
Explora las marcas con mejor rendimiento del Hospitality & Hotels Sector
Promedio de tasa de engagementContenido principal
Plataforma principal
Promedio de tasa de engagementContenido principalPlataforma principal
Promedio de tasa de engagementContenido principalPlataforma principalRecomendaciones clave.
Insights de desempeño del sector.
Prioritize content strategies for Travel, which shows the highest engagement rate, to maximize global reach and audience interaction.
Enhance TikTok campaigns for FMCG — Beverages, FMCG — Food, and Industrial & Manufacturing sectors by leveraging trending formats and targeted messaging that resonate across diverse markets.
Invest in YouTube content for Beauty & Cosmetics, and Hospitality & Hotels to capitalize on their relatively higher engagement rates, tailoring content themes to regional preferences for better performance.
Recomendaciones clave.
Insights de rendimiento de la plataforma.
Prioritize TikTok and YouTube for hospitality & hotels campaigns, as they lead in engagement rate with 1.116 and 0.935 respectively, indicating high audience resonance with video content.
Enhance your Instagram strategy by focusing on creative video formats, leveraging its moderate engagement rate of 0.448 to attract and retain viewers.
Consider allocating fewer resources to Twitter and Facebook, as their engagement rates are significantly lower, suggesting limited impact for hospitality marketing efforts on these platforms.
Recomendaciones clave.
Insights sobre el rendimiento del contenido.
Focus on TikTok and YouTube for hospitality marketing, as they have the highest engagement rates among platforms, with TikTok leading at 1.12%. Leverage the popularity of video content on these platforms to showcase hotel amenities, guest experiences, and special events.
Enhance your visual content strategy on Instagram and Facebook, where engagement rates are comparatively lower. Experiment with immersive video formats and authentic storytelling to boost interaction and attract potential guests.
Consider investing in creative, platform-specific content that resonates with the target audience, especially on TikTok, where trending challenges or behind-the-scenes videos can significantly boost visibility and engagement.
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