FMCG — Food Referencias del sector.

Descubre informes de benchmark en redes sociales para marcas en FMCG — Food

F

FMCG — Food

50 Marcas

0.74Engagement icon
Promedio de tasa de engagement
statusLikes icon
Mejor contenido (por tasa de engagement).
0.59Likes icon
Frecuencia promedio de publicaciones (por día).

Recomendaciones clave.

Insights de desempeño del sector.

Prioritize content strategies for Travel, which shows the highest engagement rate, to maximize global reach and audience interaction.

Enhance TikTok campaigns for FMCG — Beverages, FMCG — Food, and Industrial & Manufacturing sectors by leveraging trending formats and targeted messaging that resonate across diverse markets.

Invest in YouTube content for Beauty & Cosmetics, and Hospitality & Hotels to capitalize on their relatively higher engagement rates, tailoring content themes to regional preferences for better performance.

Recomendaciones clave.

Insights de rendimiento de la plataforma.

Focus on TikTok for high engagement in FMCG food marketing, leveraging short-form videos to resonate with audiences.

Utilize YouTube for longer-form video content to educate or entertain consumers about FMCG food products.

Incorporate Instagram video strategies to engage visually-driven audiences and showcase product visuals effectively, capitalizing on its strong video performance.

Recomendaciones clave.

Insights sobre el rendimiento del contenido.

Focus marketing efforts on TikTok, which shows the highest engagement rate (5.03%) for FMCG Food content, indicating strong audience resonance through video formats.

Leverage YouTube's video content for longer-form storytelling and product demonstrations, as it maintains a solid engagement rate (1.04%) among these platforms.

Optimize content for Instagram, where engagement is moderate (0.76%), by utilizing engaging videos and visual storytelling to better connect with food consumers.

Top Content Type
Avg. Engagement Rate
TikTok
Video
5.02
YouTube
Video
1.04
Instagram
Video
0.76
Facebook
Photo
0.3
Twitter
Text
0.11

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