Fashion & Apparel Referencias del sector.

Descubre informes de benchmark en redes sociales para marcas en Fashion & Apparel

F

Fashion & Apparel

48 Marcas

0.67Engagement icon
Promedio de tasa de engagement
VideoLikes icon
Mejor contenido (por tasa de engagement).
2.28Likes icon
Frecuencia promedio de publicaciones (por día).

Recomendaciones clave.

Insights de desempeño del sector.

Focus on creating engaging video content for Travel brands on YouTube, as it shows the highest engagement rate among the listed industries.

Enhance TikTok campaigns in FMCG—Beverages, Education, and FMCG—Food sectors by leveraging trending formats and interactive features to boost engagement.

Develop tailored content strategies for all industries, emphasizing platform-specific trends and audience preferences, to maximize engagement across diverse markets.

Recomendaciones clave.

Insights de rendimiento de la plataforma.

Leverage TikTok's high engagement rate (3.50%) for short-form video campaigns, especially focusing on trending fashion content to maximize reach.

Invest in YouTube videos to build brand awareness and showcase fashion collections, despite its lower engagement rate, by creating high-quality, engaging videos.

Utilize Instagram's video content to connect visually with fashion audiences, capitalizing on its strong visual platform to showcase styles and behind-the-scenes content.

Recomendaciones clave.

Insights sobre el rendimiento del contenido.

Leverage TikTok for fashion and apparel marketing, as it exhibits the highest engagement rate at approximately 3.50%, especially through video content to connect with a younger, trend-conscious audience.

Invest in YouTube to diversify your content strategy, utilizing video formats to showcase fashion collections and styling tips, given its significant role in audience engagement despite a lower rate than TikTok.

Enhance your Instagram strategy by creating engaging video content that aligns with its strong visual appeal, capitalizing on its potential for brand storytelling and product showcases.

Top Content Type
Avg. Engagement Rate
TikTok
Video
3.5
YouTube
Video
0.71
Twitter
Text
0.45
Instagram
Video
0.21
Facebook
Photo
0.04

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