Beauty & Cosmetics Referencias del sector.

Descubre informes de benchmark en redes sociales para marcas en Beauty & Cosmetics

B

Beauty & Cosmetics

49 Marcas

0.54Engagement icon
Promedio de tasa de engagement
VideoLikes icon
Mejor contenido (por tasa de engagement).
2.25Likes icon
Frecuencia promedio de publicaciones (por día).

Recomendaciones clave.

Insights de desempeño del sector.

Prioritize content strategies for Travel, which shows the highest engagement rate, to maximize global reach and audience interaction.

Enhance TikTok campaigns for FMCG — Beverages, FMCG — Food, and Industrial & Manufacturing sectors by leveraging trending formats and targeted messaging that resonate across diverse markets.

Invest in YouTube content for Beauty & Cosmetics, and Hospitality & Hotels to capitalize on their relatively higher engagement rates, tailoring content themes to regional preferences for better performance.

Recomendaciones clave.

Insights de rendimiento de la plataforma.

Prioritize YouTube for your Beauty & Cosmetics campaigns, as it has the highest engagement rate (about 1.79%), especially with video content, which resonates well with your audience.

Utilize TikTok to tap into younger demographics and create short, engaging video content that can boost your overall engagement.

Invest in Instagram video content, understanding that its current engagement rate (around 0.26%) indicates room for growth; enhancing creative quality and interactive formats can improve performance.

Recomendaciones clave.

Insights sobre el rendimiento del contenido.

Focus on YouTube for Beauty & Cosmetics marketing campaigns, as it has the highest engagement rate (1.79%), particularly with video content, to maximize reach and viewer interaction.

Leverage TikTok's substantial engagement (1.10%) by creating trendy, short-form video content that resonates with a younger audience to boost brand visibility.

Improve engagement on Instagram by experimenting with different video formats and interactive features, given its moderate engagement rate, to better connect with beauty enthusiasts.

Top Content Type
Avg. Engagement Rate
YouTube
Video
1.79
TikTok
Video
1.1
Instagram
Video
0.26
Facebook
Photo
0.04
Twitter
Text
0

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