United States Sports Referencias

Descubre informes de benchmark en redes sociales para marcas en United States Sports

S

Sports

6 Marcas

0.37Engagement icon
Promedio de tasa de engagement
VideoLikes icon
Contenido principal (por tasa de engagement).
51.48Likes icon
Frecuencia promedio de publicaciones (por día).

Recomendaciones clave.

Insights de desempeño del sector.

Leverage TikTok's high engagement rate by creating short, viral video content focused on sports highlights, athlete collaborations, and challenges tailored to the US audience.

Optimize Instagram strategies with visually appealing videos and stories, utilizing sports-related themes and influencer partnerships to boost engagement.

Maintain a diverse content mix on YouTube with long-form videos, behind-the-scenes content, and athlete interviews to deepen audience connection and increase overall engagement.

Recomendaciones clave.

Promedio de tasa de engagement por plataforma.

Focus marketing efforts on TikTok, which has the highest engagement rate in the Sports industry in the US, particularly with video content.

Leverage Instagram's strong video engagement to develop creative campaigns that resonate well with sports audiences.

Consider increasing content on YouTube, although currently lower in engagement, to diversify media strategy and reach viewers on multiple platforms.

Recomendaciones clave.

Principales tipos de contenido en canales multicanal.

Leverage TikTok's high engagement rate by creating short, viral video content focused on sports highlights, athlete collaborations, and challenges tailored to the US audience.

Optimize Instagram strategies with visually appealing videos and stories, utilizing sports-related themes and influencer partnerships to boost engagement.

Maintain a diverse content mix on YouTube with long-form videos, behind-the-scenes content, and athlete interviews to deepen audience connection and increase overall engagement.

Top Content Type
Avg. Engagement Rate
TikTok
Video
1.15
Instagram
Video
0.67
YouTube
Video
0.16
Facebook
Photo
0.07
Twitter
Text
0.05

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