United States Beauty & Cosmetics Referencias

Descubre informes de benchmark en redes sociales para marcas en United States Beauty & Cosmetics

B

Beauty & Cosmetics

8 Marcas

0.28Engagement icon
Promedio de tasa de engagement
PhotoLikes icon
Contenido principal (por tasa de engagement).
5.37Likes icon
Frecuencia promedio de publicaciones (por día).

Recomendaciones clave.

Insights de desempeño del sector.

Focus on content that aligns with the Beauty & Cosmetics industry to improve engagement, as its current ER is relatively low at 0.28%, indicating room for growth.

Analyze successful campaigns within the Beauty & Cosmetics sector to identify creative strategies and themes that resonate with the US market, enhancing future marketing efforts.

Recomendaciones clave.

Promedio de tasa de engagement por plataforma.

Focus marketing efforts on TikTok, which shows the highest engagement rate in the Beauty & Cosmetics industry, highlighting the platform's effectiveness for video content.

Leverage YouTube and Instagram for video campaigns, as they also demonstrate solid engagement; develop creative video content tailored to each platform's audience preferences.

Consider scaling down or optimizing content on Facebook and Twitter due to their lower engagement rates for this industry, ensuring resources are allocated to higher-performing channels.

Recomendaciones clave.

Principales tipos de contenido en canales multicanal.

Focus on TikTok for Beauty & Cosmetics marketing, as it leads with a high engagement rate of approximately 0.729, predominantly through Video content.

Leverage YouTube and Instagram's video formats to maximize engagement, aligning with their top content types, and tailor creative strategies to resonate with their audiences.

Given the lower engagement on Facebook and Twitter, consider reallocating budget from these platforms to TikTok and Instagram to optimize campaign performance.

Top Content Type
Avg. Engagement Rate
TikTok
Video
0.73
YouTube
Video
0.33
Instagram
Video
0.19
Facebook
Photo
0.07
Twitter
Text
0

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