Sports Referencias del sector.

Descubre informes de benchmark en redes sociales para marcas en Sports

S

Sports

54 Marcas

0.68Engagement icon
Promedio de tasa de engagement
VideoLikes icon
Mejor contenido (por tasa de engagement).
23.13Likes icon
Frecuencia promedio de publicaciones (por día).

Recomendaciones clave.

Insights de desempeño del sector.

Focus on creating engaging video content for Travel brands on YouTube, as it shows the highest engagement rate among the listed industries.

Enhance TikTok campaigns in FMCG—Beverages, Education, and FMCG—Food sectors by leveraging trending formats and interactive features to boost engagement.

Develop tailored content strategies for all industries, emphasizing platform-specific trends and audience preferences, to maximize engagement across diverse markets.

Recomendaciones clave.

Insights de rendimiento de la plataforma.

Leverage TikTok's high engagement rate for video content in the Sports industry by creating trending, short-form videos that showcase athlete highlights or behind-the-scenes moments.

Focus on Instagram to reach sports fans through video content, utilizing Stories and Reels to boost interaction and visibility.

Considering lower engagement rates on Facebook and Twitter, optimize content strategies there by experimenting with different formats or increasing post frequency to improve performance.

Recomendaciones clave.

Insights sobre el rendimiento del contenido.

Capitalize on TikTok's high engagement rate of over 2.14%, particularly with video content, to boost video campaigns in the Sports industry.

Leverage Instagram, with a current ER of approximately 0.89, by creating engaging video content tailored for its active audience.

Evaluate the lower-performing platforms like Facebook and Twitter; consider shifting focus or experimenting with different content formats to improve engagement in the Sports niche.

Top Content Type
Avg. Engagement Rate
TikTok
Video
2.15
Instagram
Video
0.89
YouTube
Video
0.3
Facebook
Photo
0.11
Twitter
Text
0.05

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