Spain Travel Referencias

Descubre informes de benchmark en redes sociales para marcas en Spain Travel

T

Travel

8 Marcas

5.59Engagement icon
Promedio de tasa de engagement
VideoLikes icon
Contenido principal (por tasa de engagement).
0.81Likes icon
Frecuencia promedio de publicaciones (por día).

Recomendaciones clave.

Insights de desempeño del sector.

Enhance travel marketing strategies by analyzing the high engagement rate (5.58%) within the Travel industry, particularly in Spain, to identify effective content themes and messaging.

Leverage insights from the Globalia top category to develop tailored campaigns that resonate with travel consumers, potentially increasing engagement and brand affinity.

Compare performance with other sectors like Education and FMCG to adopt innovative advertising approaches or creative formats that could be adapted for the travel market in Spain.

Recomendaciones clave.

Promedio de tasa de engagement por plataforma.

Focus on YouTube for travel content in Spain, as it has the highest engagement rate at 26.72%, indicating strong audience interest in video content.

Enhance your TikTok strategy by creating engaging, short-form videos tailored to the platform's young and dynamic audience, leveraging its 6.67% engagement rate.

Optimize your Instagram visuals and videos to improve engagement, tailoring content to appeal to Spain's travel audience, despite its current lower rate of 1.07%.

Recomendaciones clave.

Principales tipos de contenido en canales multicanal.

Leverage YouTube as the primary platform for travel marketing in Spain, given its significantly higher engagement rate of 26.72%, especially through video content.

Focus on creating engaging video campaigns tailored to the top-performing category to maximize reach and resonance among potential travelers.

Explore opportunities to boost TikTok content, which has a moderate engagement rate, by utilizing trending formats and creative storytelling to attract younger audiences interested in travel.

Top Content Type
Avg. Engagement Rate
YouTube
Video
26.8
TikTok
Video
6.68
Instagram
Video
1.06
Facebook
Photo
0.29
Twitter
Text
0

¿Listo para mejorar tu estrategia de redes sociales con insights en tiempo real?

Obtén insights estratégicos, analiza el rendimiento en redes sociales en todos los canales, compara métricas de distintos períodos y descarga informes en segundos.