Italy Retail Referencias

Descubre informes de benchmark en redes sociales para marcas en Italy Retail

R

Retail

7 Marcas

0.82Engagement icon
Promedio de tasa de engagement
VideoLikes icon
Contenido principal (por tasa de engagement).
0.84Likes icon
Frecuencia promedio de publicaciones (por día).

Recomendaciones clave.

Insights de desempeño del sector.

Leverage TikTok for retail marketing campaigns in Italy, as it shows a high engagement rate of approximately 5.4%, indicating strong audience interaction with video content.

Enhance your presence on YouTube by focusing on engaging video content, given its second-highest engagement rate of about 2.37%, to reach more Italian retail consumers.

Optimize visual storytelling on Instagram and Facebook, prioritizing video content on Instagram to better connect with the target audience, while considering the low engagement rates on Facebook for potential content strategy adjustments.

Recomendaciones clave.

Promedio de tasa de engagement por plataforma.

Focus marketing efforts on TikTok for Retail in Italy, as it exhibits the highest engagement rate at 5.4%, indicating strong audience resonance with video content.

Leverage YouTube's video format to maximize engagement, given it has the second-highest ER among platforms for retail content.

Given the low engagement rates on Instagram, Facebook, and Twitter, consider reevaluating content strategies on these platforms or reallocating budget towards TikTok and YouTube where audience engagement is higher.

Recomendaciones clave.

Principales tipos de contenido en canales multicanal.

Leverage TikTok for retail marketing campaigns in Italy, as it shows a high engagement rate of approximately 5.4%, indicating strong audience interaction with video content.

Enhance your presence on YouTube by focusing on engaging video content, given its second-highest engagement rate of about 2.37%, to reach more Italian retail consumers.

Optimize visual storytelling on Instagram and Facebook, prioritizing video content on Instagram to better connect with the target audience, while considering the low engagement rates on Facebook for potential content strategy adjustments.

Top Content Type
Avg. Engagement Rate
TikTok
Video
5.4
YouTube
Video
2.37
Instagram
Video
0.13
Facebook
Photo
0.08
Twitter
Text
0

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