Germany FMCG — Food Referencias

Descubre informes de benchmark en redes sociales para marcas en Germany FMCG — Food

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FMCG — Food

10 Marcas

1.41Engagement icon
Promedio de tasa de engagement
VideoLikes icon
Contenido principal (por tasa de engagement).
0.85Likes icon
Frecuencia promedio de publicaciones (por día).

Recomendaciones clave.

Insights de desempeño del sector.

Leverage TikTok’s high engagement rate (4.79%) by creating short, engaging video content that highlights FMCG food products and appeals to German consumers' trends and preferences.

Invest in YouTube for longer-form video campaigns, as its 2.34% engagement rate shows strong potential for detailed product storytelling and brand building in the German FMCG market.

Enhance your Instagram strategy with more video content, given its engagement rate of 0.93%, by focusing on visually appealing and snackable food content that resonates with the platform's audience.

Recomendaciones clave.

Promedio de tasa de engagement por plataforma.

Focus on TikTok for FMCG Food marketing in Germany, given its high engagement rate of approximately 4.79%, indicating strong audience interaction with video content.

Prioritize video content across platforms, especially on YouTube and TikTok, to maximize engagement. Featuring creative, short-form videos can resonate well with the FMCG target audience.

Use Instagram to complement video campaigns, leveraging its visual appeal for food-related content, despite its lower engagement rate of around 0.93%, to diversify content strategy.

Recomendaciones clave.

Principales tipos de contenido en canales multicanal.

Leverage TikTok’s high engagement rate (4.79%) by creating short, engaging video content that highlights FMCG food products and appeals to German consumers' trends and preferences.

Invest in YouTube for longer-form video campaigns, as its 2.34% engagement rate shows strong potential for detailed product storytelling and brand building in the German FMCG market.

Enhance your Instagram strategy with more video content, given its engagement rate of 0.93%, by focusing on visually appealing and snackable food content that resonates with the platform's audience.

Top Content Type
Avg. Engagement Rate
TikTok
Video
4.77
YouTube
Video
2.34
Instagram
Video
0.93
Facebook
Photo
0.16
Twitter
Text
0.11

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